WOVM

Infobox Radio station
name = WOVM


city = Appleton, Wisconsin
area =
branding = "Oasis"
slogan = "Discover. Refresh. Live."
airdate = 1956
frequency = 91.1 MHz
format = Adult Hits
erp = 500 watts
haat = 114 meters (374 feet)
class = A
facility_id = 36786
coordinates = coord|44|15|37|N|88|21|55|W
callsign_meaning = Our Virgin Mary (former religious branding)
former_callsigns = WLFM (until 09/20/2005)
owner = Music That Matters, Inc.
licensee =
sister_stations =
webcast =
website = http://www.wovmfm.com
affiliations =

WOVM (91.1 FM, "Oasis") is an American radio station licensed to Appleton, Wisconsin. The station is owned by Music That Matters, Inc. It airs an adult hits music format.cite web |work=Arbitron |url=http://www.arbitron.com/ |title=Station Information Profile]

The station was assigned the WOVM call letters by the Federal Communications Commission on September 20, 2005.cite web |title=Call Sign History |url=http://fjallfoss.fcc.gov/cgi-bin/ws.exe/prod/cdbs/pubacc/prod/call_hist.pl?Facility_id=36786&Callsign=WOVM |work=FCC Media Bureau CDBS Public Access Database]

Ownership

From 1956 to 2005, the station was owned by Lawrence University and bore the calls WLFM, airing National Public Radio programming and Wisconsin Public Radio's "Ideas" network. Starboard Media purchased the station in the summer of 2005, changed the calls to WOVM and switched the station to its Relevant Radio Catholic religious programming.cite pressrelease |work=Relevant Radio |title=Relevant Radio Purchases WLFM |url=http://216.235.201.127/NETCOMMUNITY/Document.Doc?&id=12 |date=2005-09-21] WLFM continues on as a student-run Internet radio station featuring a wide variety of music and talk, broadcast from Lawrence University. [cite web |work=Lawrence University |url=http://www.lawrence.edu/sorg/wlfm/ |title=WLFM Radio]

In April 2008, Music That Matters Inc. (Joseph Giganti, president) reached a deal to acquire WOVM from Starboard Media Foundation d/b/a/ Relevant Radio (Trish Leurck, CEO) for forgiveness of debt valued at $700,000. [cite news |work=Broadcasting & Cable |title=Deals - 5/5/2008 |url=http://www.broadcastingcable.com/article/CA6557184.html |date=2008-05-05] [cite news |work=Radio Business Report |title=Transactions: 6-13-2008 |url=http://www.rbr.com/radio/radio_transactions/8080.html |date=2008-06-13] The deal was consummated on July 10, 2008

Programming

On November 23, 2007, WOVM dropped Relevant Radio programming and began stunting with Christmas music. The "Oasis" format made its official debut on January 7, 2008. WOVM is serving as the beta-test station for the "Oasis" format (which is being developed locally by Allouez-based Sovereign City Radio Group) before the format goes into national distribution. The format's developers claim it includes a "secret sauce" that makes it special. [cite news |work=Green Bay Press Gazette |title=Allouez-based Sovereign City hopes to meet listeners' needs; Company has 'secret sauce' that will fill void in radio, Giganti says |url=http://209.85.165.104/search?q=cache:i2PQKzE28BsJ:www.greenbaypressgazette.com/apps/pbcs.dll/article%3FAID%3D/20071119/GPG03/711190489/1978+WOVM+%22secret+sauce%22&hl=en&ct=clnk&cd=3&gl=us |date=2007-11-19 |accessdate=2008-01-21] According to the station's website, the "Oasis" format is a blend of adult contemporary, classic rock, and country music, with some featured artists including Bob Marley, Steve Miller, Eric Clapton, U2, Beach Boys, and Randy Travis.

Construction permit

WOVM currently broadcasts with only 500 watts of power but was granted a construction permit on July 28, 2006, to increase its power to 1050 watts. The increase in power will increase the station's coverage area. The construction permit expires on July 26, 2009.

References

External links

* [http://www.wovmfm.com WOVM-FM official website]
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