United Australian Automobile Industries

United Australian Automobile Industries

Infobox Company
name = United Australian Automobile Industries
logo =
type = Automotive
foundation = 1989
founder = Holden, Toyota
location_city = Victoria
location_country = Australia
key_people =
industry = Automotive
products = Motor vehicles

United Australian Automobile Industries (UAAI) was a firm founded in Australia in 1989 as the result of an agreement between the Australian subsidiary of General Motors, Holden and Toyota. For Holden, it replaced the earlier Holden-Nissan joint venture that had existed since 1983.

Three vehicles were produced as a result of this venture: the Holden Nova, Holden Apollo and Toyota Lexcen. Both companies held back certain marketing advantages to produce a greater level of model differentiation. Irrespective of this, many buyers could tell that the cars were merely badge-engineered versions of other cars available on the market, and sales figures generated by the disguised versions reinforced this. That is, the version of the car produced by the original manufacturer far surpassed the sales figures for the rebadged version. These poor sales led to dissolution of UAAI, the break-up of which occurred in 1996. However, a large enough stockpile remained for vehicles to remain in showrooms until 1997.

Holden Apollo

Introduced in 1989, the Holden Apollo was basically a badge-engineered Toyota Camry "(SV20)" sedan and station wagon. The second generation model introduced in 1993 came in the form of the Toyota Scepter "(SXV10)", which was nevertheless sold in Australia as the Camry.

Holden Nova

The Holden Nova, like the Apollo arrived in dealerships in 1989 replacing the Holden Astra, a joint development with Nissan also producing the Nissan Pulsar. The Nova was a rebadged Toyota Corolla with a different grille and headlamps. This was similar to the then-contemporary Chevrolet Prizm sold in the United States, Canada and Mexico.

Toyota Lexcen

The Toyota Lexcen reached Toyota dealerships in 1989, the same year that Toyota models arrived in Holden showrooms. The Lexcen was Toyota's version of the Holden Commodore, available in the same sedan and station wagon body styles, but only in the V6 engine and automatic transmission guise. The Holden however, was available with a V8 engine option, and had the availability of manual transmission for both the V6 and V8.


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