Bluetooth advertising

Bluetooth advertising

Bluetooth advertising is a method of mobile advertising that utilises bluetooth technology to deliver advertisements to mobile devices such as cellular phones.

Bluetooth advertising transmitters are set up to detect bluetooth devices within transmission range. When a device is detected, the advertising transmitter sends out a message asking the recipients if they would like to view a promotional text message, video clip, animation or even a business card. This way of advertising is very efficient and very cheap at the same time. One test of such a service at railway stations detected 87,000 phones over a period of two weeks and achieved a response of 15%. [cite web
last =Patrick
first =Aaron
title =Commercials by Cellphone
work =Wall Street Journal
publisher =Dow Jones & Company
date =2005-08-22
url =http://online.wsj.com/public/article/SB112466110885019036-Xchttw90KZ_Tq__9XnKLRbAJBfI_20060821.html?mod=tff_main_tff_top
accessdate =2008-01-04 ]

This form of advertising has been used to deliver ads for a car in the London subway system [cite web
last =Baltatzis
first =Patrick
title =Getting pizza coupons by text message
work =CNNMoney
publisher =Time Warner
date =2006-03-21
url =http://money.cnn.com/2006/03/21/technology/business2_thirdscreen_mobileads0321/index.htm
accessdate =2008-01-04 ] as well as for United States Navy Reserve recruitment [cite web
last =Amos
first =Chris
title =Recruiting videos ring in on cell phones
work =Navy Times
publisher =Army Times Publishing Company
date =2007-01-13
url =http://www.navytimes.com/news/2007/01/nreserve070112/
accessdate =2008-01-04 ] .

There are also software products that are designed to do the same thing. They are designed to be installed on a computer and using a Bluetooth dongle, they transmit advertisements in their proximity range. The software solutions are usually more flexible and cheaper than the hardware solutions.. [cite web
last =Saleem
first =Tony
title =BlueMAGNET Marketing
work =Mind Vision Consulting
publisher =Mind Vision Consulting
date =2005-08-22
url =http://www.bluetoothmagnet.com
accessdate =2008-02-13 ]

References


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