- Bluetooth advertising
Bluetooth advertising is a method of
mobile advertising that utilisesbluetooth technology to deliveradvertisement s to mobile devices such ascellular phones .Bluetooth advertising transmitters are set up to detect bluetooth devices within transmission range. When a device is detected, the advertising transmitter sends out a message asking the recipients if they would like to view a promotional text message,
video clip , animation or even a business card. This way of advertising is very efficient and very cheap at the same time. One test of such a service at railway stations detected 87,000 phones over a period of two weeks and achieved a response of 15%. [cite web
last =Patrick
first =Aaron
title =Commercials by Cellphone
work =Wall Street Journal
publisher =Dow Jones & Company
date =2005-08-22
url =http://online.wsj.com/public/article/SB112466110885019036-Xchttw90KZ_Tq__9XnKLRbAJBfI_20060821.html?mod=tff_main_tff_top
accessdate =2008-01-04 ]This form of advertising has been used to deliver ads for a car in the London subway system [cite web
last =Baltatzis
first =Patrick
title =Getting pizza coupons by text message
work =CNNMoney
publisher =Time Warner
date =2006-03-21
url =http://money.cnn.com/2006/03/21/technology/business2_thirdscreen_mobileads0321/index.htm
accessdate =2008-01-04 ] as well as forUnited States Navy Reserve recruitment [cite web
last =Amos
first =Chris
title =Recruiting videos ring in on cell phones
work =Navy Times
publisher =Army Times Publishing Company
date =2007-01-13
url =http://www.navytimes.com/news/2007/01/nreserve070112/
accessdate =2008-01-04 ] .There are also software products that are designed to do the same thing. They are designed to be installed on a computer and using a
Bluetooth dongle , they transmit advertisements in their proximity range. The software solutions are usually more flexible and cheaper than the hardware solutions.. [cite web
last =Saleem
first =Tony
title =BlueMAGNET Marketing
work =Mind Vision Consulting
publisher =Mind Vision Consulting
date =2005-08-22
url =http://www.bluetoothmagnet.com
accessdate =2008-02-13 ]References
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