Seminar marketing

Seminar Marketing is the bringing of people together under a common premise of educating, all attending the seminar, about a particular product or service. As seminars are used in academic environments to convey specific information to students in mass, seminars are used in social environments to convey specific information about products and services to interested consumers in a group setting.

Seminar Marketing is making sure that a company gets specific information to the public about their goods and services and one efficient way is to attract consumers, who are all interested in the same product or service, together and make one presentation. In marketing to large or small groups there is comfort in numbers when listening to a sales presentation versus a one on one situation. In groups anonymity can give the attendees more freedom to ask questions they would not normally ask in a smaller setting.

Seminar Marketing is used today in a number of settings. Some methods are inviting people to dinner and making presentations. Another method is inviting people to a large auditorium and give an all day information meeting. The most popular products that are introduced and sold are financial products or information. Well known wealthy people are billed as the drawing card, and people are invited to come and listen to their success stories. Some of the most notable are Donald Trump, Robert Kiyosaki, and Tony Robbins. These individuals pack meetings with people who are all there to learn how to become rich and achieve financial freedom.

There are many books written on Seminar Selling and how to do it effectively. Since Marketing and Selling a very closely related this topic could be lumped together as one category. Seminar marketing is probably the better of the two topics since marketing covers the development of the product in addition to the selling of it.

Some seminars are free others charge for them, but the end result is that information is taught by the instructors and then acted upon in an individual way. With the advent of the internet, delivery systems are no longer relegated to auditoriums. With the on-line capabilities available it is possible to do seminar marketing through on-line meetings. What ever the mode, the end result is this method of marketing is more efficient than one-on-one meetings.