Rua Oscar Freire

Rua Oscar Freire is a tree-lined street stretching from Alameda Casa Branca to Avenida Doutor Arnaldo in the Jardins district of São Paulo. It was named after Oscar Freire de Carvalho, a physician and forensic medicine professor from Bahia, who helped develop the city's first morgue (Instituto Médico Legal). It is considered to be the Rodeo Drive of São Paulo.

Shops located on Rua Oscar Freire and surrounding streets include the world-famous Louis Vuitton, Armani, Dior, Montblanc (São Paulo is the city with the most Mont Blanc stores in the world), Cartier, Fendi, Kenzo, MaxMara, Ermenegildo Zegna, Versace, Diesel, Cartier, Cavalli, Bulgari, Salvatore Ferragamo, Custo Barcelona, Miss Sixty, Replay, and Tiffany & Co., as well as the best of Brazilian fashion shops: Alexandre Herchcovitch, Forum, Ellus, NK Store, Sergio K, and Osklen.

Rua Oscar Freire is also called Brazil's "luxury square." It is not only one of Latin America's most prominent commercial streets, but also one of the best shopping streets in the world. Recently, stores along the street funded a project to remove unsightly electrical poles and install underground fiber-optic lines instead, in an attempt to make the street more appealing to shoppers.