Latin Alternative Music Conference

Infobox musical artist
Name = LAMC


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URL = [http://www.myspace.com/LatinAlternative LAMC MySpace] , [http://www.latinalternative.com LAMC Website]

The Latin Alternative Music Conference (LAMC) is a major conference geared towards the marketing of Spanish-language alternative music. It showcases what it considers the best in Latin music and the exciting fresh sounds coming out of rock, hip-hop and electronica scenes. This six-day event provides networking opportunities for leading artists, label executives, journalists, managers, marketers, retailers and programmers.

For the eighth-annual LAMC in July 2007, 1,250 industry leaders converged at the Roosevelt Hotel in New York City to participate in industry panels, exhibitions, press conferences, and networking. 35,000 music lovers and industry insiders attended LAMC concerts, parties and art exhibits, at venues throughout New York City.  Among the featured LAMC venues in New York are Central Park SummerStage, Celebrate Brooklyn at Prospect Park, The Bowery Ballroom and Mercury Lounge.  In the fall of 2007, the LAMC extended to conferences in Buenos Aires and Mexico City. LAMC will return to the Roosevelt Hotel in New York City from July 7-12, 2008.

Attendees

LAMC brings together Anglo and Latino heavyweights from all sectors of the entertainment  industry - from the participation of key English and Spanish-language magazines such as Billboard, Paste, Harp, Rolling Stone, Latina, Batanga and others, to the executives from leading U.S. and Latino labels, agencies, major corporations, television, print and new media companies. The conference ensures maximum exposure for Latin artists and repertoire in the U.S. marketplace.  The attendance of international artists and label executives from Latin America and Europe makes LAMC a global event.

Panels

With the initiative of bringing Latin music to a wider, more mainstream audience, LAMC features several industry panels with known speakers from the entertainment and business world.  Among the topics addressed in the past have been Marketing to Urban Latino Culture, Approaches to Retail, Print Media/Television/Radio, Advertising & Sponsorship, International Markets, Music in Film, and others.  Each year, new and diverse panel topics are featured with speakers focusing on taking the industry to the next level.

Concerts

LAMC features concerts by leading Latin alternative artists at top New York City venues like Prospect Park, Central Park SummerStage, Bowery Ballroom and Mercury Lounge. Past LAMC performers include:
*Aterciopelados
*Austin TV
*Autenticos Decadentes
*Babasonicos
*Bajofondo Tango Club
*Bebe
*Belanova
*Bengala
*B-Side Players
*Café Tacuba
*Calle 13
*Catupecu Machu
*Chetes
*Circo
*Coheed & Cambria
*Cuarto Poder
*David Garza
*Delinquent Habits
*El Gran Silencio
*Ely Guerra
*Enrique Bunbury
*Estopa
*Federico Aubele
*Go Betty Go
*Gustavo Cerati
*Hip Hop Hoodios
*Illya Kuryaki
*Ivy Queen
*JD Natasha
*Jorge Drexler
*Julieta Venegas
*Jumbo
*Kevin Johansen
*Kinky
*Kronos Quartet
*La Ley
*La Sista
*Leo Garcia
*Liquits
*Los Abandoned
*Los Amigos Invisibles
*Los Bunkers
*Los Rumbers
*Lucybell
*Mala Rodriguez
*Manu Chao
*Mastretta
*Mexican Institute of Sound
*Molotov
*Monareta
*Natalia Lafourcade
*Nortec Collective
*Origen
*Pacha Massive
*Panteon Rococo
*Pecker
*Pericos
*Pitbull
*Plastilina Mosh
*Rabanes
*Si*Se
*Sidestepper
*Skank
*The Pinker Tones
*Titan
*Tony Touch
*Tres Coronas
*Vico C
*Yerba Buena
*Zoe

Artist Discovery Program

LAMC features an annual “discovery” contest, in search of bright new talent. Winners receive a chance to perform at an LAMC concert, inclusion on the LAMC compilation CD, a write-up on the LAMC website, and other prizes. Past winners include Kinky, Los Abandoned and Cuarto Poder.

External links

* [http://www.latinalternative.com LAMC Website]
* [http://www.myspace.com/latinalternative LAMC MySpace]
* [http://www.cookman.com Cookman International - Producer of LAMC]
* [http://www.nytimes.com/2006/08/07/arts/music/07cera.html Passion for Hybrids: Gustavo Cerati and Other Latin Performers at Central Park SummerStage] - NYT
* [http://www.nydailynews.com/entertainment/music/2007/07/10/2007-07-10_the_spanish_new_wave-1.html The Spanish new wave: The Latin Alternative Music Conference hits New York] - NYDN

References

cite press release
title = LEADING INDUSTRY PLAYERS AND PANELISTS AMONG LATIN ALTERNATIVE MUSIC CONFERENCE (LAMC) HIGHLIGHTS
publisher = Cookman International
date = June 15, 2007
url =
accessdate = 2008-01-08

Citation
last = Barcenas
first = Arturo Cruz
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title = Ni en lo alternativo, ni en la ópera, todo es de buena calidad: Cookman
newspaper = La Jornada (Mexico City)
pages =
year = 2007
date = September 22
url =

cite web
url= http://www.bmi.com/events/entry/534897
title= Latin Alternative Music Conference: New York
access date= January 8, 2008
format=
work=

cite web
url= http://www.latina.com/latina/entertainment/entertainment.jsp?genre=music&article=lamcpreview
title= Our Latin Alternative Music Conference Preview
access date= January 8, 2008
format=
work=