- The xartcollection
The xartcollection was created in 1968 in
Zurich ,Switzerland bySandro Bocola and three partners: Heinz Bütler, Rolf Fehlbaum and Erwin Meierhofer.Xartcollection’s concept was to industrially produce three dimensional “Multiples” in limited and signed editions. The company’s philosophy was to make
contemporary Art available to a large public and its “Multiples” where sold worldwide in art galleries, design- and furniture stores namely at “Wohnbedarf” [http://www.wohnbedarf.ch/] in Switzerland.Internationally renowned artists such as
Max Bill ,Getulio Alviani ,Richard Hamilton (artist) ,Allen Jones (sculptor) , Joe Tilson,Peter Phillips (artist) and others participated in this project. Most of xartcollection's "Multiples" were produced by the firm of Reif, Relo-Kunststoffe inLörrach ,Germany . In 1971 xartcollection also created "Xart Walls" [http://www.sandrobocola.com/eng/html/bio_layer.htm] which industrially producedwallpapers designed by known artists such asJean Tinguely ,Niki de Saint Phalle . The "Xart Walls" where manufactured by the firm "Marburg Wallcoverings" inKirchhain , Germany.Despite its international reputation the company went bankrupt and was dissolved in 1973.
Exhibitions
1969 Xartcollection Multiples, Beylerian Gallery, New York City
1969 Xartcollection Multiples, Bruno Bischofberger Gallery, Zürich
1970 "Multiple Art" Marlborough Gallery, New York City [http://www.marlboroughgallery.com/]
1970 "New Multiple Art" at the White Chapel Art Gallery, London [http://www.whitechapel.org/]
1970 "xartcollection" stand at the Art Basel, Switzerland [http://www.artbasel.com/]
1971 "Multiples - the first decade" Philadelphia Museum of Art, Philadelphia [http://www.philamuseum.org/]
1974 "Multiples" Neuer Berliner Kunstverein, Berlin
1992 "Three or More" - Multiplied Art from Duchamp to the present - Wacoal Art Center of Spiral Garden, Tokyo
Reference Sources
*Google book search results on xartcollection: [http://books.google.com/books?q=xartcollection&btnG=Search+Books]
*Richard Hamilton," Guggenheim" Multiple for xartcollection on the British Council website: [http://collection.britishcouncil.org/html/work/work.aspx?a=1&id=46166§ion=/artist/]
*"Xart Walls" (1972), xartcollection wallpapers produced by Marburg Wallcoverings [http://www.marburg.com/en/mt/unternehmen/historie.html]
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