- ASOS.com
Infobox Company
company_name = Asos.com
company_
company_type = Public (lse|ASC)
foundation = June 2000
location =London ,England ,UK
key_people = Nick Robertson
num_employees = 150-200
industry =Clothing Retail , celebrity lifestyle
products = Clothes, Shoes, Accessories, Designer, Own Brand
revenue =
net_income =
homepage = [http://www.ASOS.com ASOS.com]ASOS.com (pronounced 'AY-sos') is the
UK 's largest online fashion and beauty store. It offers its own label as well as branded fashion and designer goods. It specialises in selling affordable versions of outfits worn by celebrities.ASOS.com has grown to attract over 2 million shoppers every month and has 1.5 million registered users.
The main head quarters of ASOS.com is situated between Camden Town and Euston,
London ,UK , in a building known asGreater London House , and its main fulfillment centre is in Hemel Hampstead.ASOS provides potential customers browsing its content with a number of features including individual catwalk model videos of most clothing items on the site. Additionally it runs a fashion
blog at [http://blog.ASOS.com blog.ASOS.com] . Theblog posts articles related to celebrity and entertainment whilst linking clothes worn by or similar to the people featured on the main retail site.History
The company was launched in
2000 by Nick Robertson, the great-grandson of the founder of the one time majorUK high street tailor chainAustin Reed . Mr Robertson has regularly been embroiled in controversy: in March 2007 he called the company's affiliate marketers, who at one time had generated 30% of the company's sales, "grubby little people in grubby studios". [ [http://www.e-consultancy.com/news-blog/362851/affiliates-close-rank-after-asos-ceo-calls-them-grubby.html] Affiliates close rank after ASOS CEO calls them "grubby"] ]ASOS stands for "As Seen on Screen", although this meaning is no longer widely used and indeed is only referenced by the company on its history page. Despite deprecating its original meaning ASOS is still written in as an uppercase acronym; the exception to the rule being the new company logo introduced in 2008 where it is stylistically shown all in lowercase.
References
* [http://www.asos.com/infopages/pgeaboutus.aspx About ASOS.com] Includes timeline of the business' growth. Accessed December 2007
* [http://edinburghnews.scotsman.com/ViewArticle.aspx?articleid=2596700 ASOS a star infashion stakes] Edinburgh Evening News, 21 January 2005. Accessed December 2007
* [http://news.independent.co.uk/business/news/article22616.ece Demand from wannabes helps Asos post first profit] The Independent, Published: 30 November 2004. Accessed December 2007
* [1] [http://www.e-consultancy.com/news-blog/362851/affiliates-close-rank-after-asos-ceo-calls-them-grubby.html Affiliates close rank after ASOS CEO calls them "grubby"] e-Consultancy, 13 March 2007External links
* [http://www.asos.com/ asos.com/ home page]
* [http://www.alexa.com/data/details/main/asos.com Alexa page]
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