- Myachi
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A Gang Green Myachi.
Myachi (Mee-ah-chee) is the brand name of a type of hand sack.[1]. It is a small rectangular bag approximately 1.5 by 3.5 inches (40 by 90 mm) that players use to perform a variety of tricks using every part of the body except the palm of the hand[2]. Myachi can be played alone or in groups. There are a number of different games played with the Myachi including big air, best trick and MYACH, but it is most commonly used for freestyle[3]. Myachi is the top selling toy at FAO Schwarz and is one of the best selling hand sacks in the world [4].
Contents
Origin
Myachi is based on a popular college game in which lighters, keys or coins are tossed from person to person using only the back of the hand. Myachi founder Steven Ochs was introduced to this game while studying at Vanderbilt University and saw marketing potential in this simple hobby[5]. Headquartered in Nashville, Tennessee, the company began in 1998 when Ochs quit his job as a Wall Street Broker and founded Myachi Industries. Starting in the back of an RV, he hand-stitched the first ten thousand Myachis and traveled the country selling his concept at concerts, festivals and street fairs[6][7]. By 2006, Myachi had expanded to include a multi-pronged sales and marketing strategy that included promotional sacks, in-store demonstrations, motivational speaking, live appearances and Internet sales[8].
See also
Footbag - A similar idea, but using your feet. A predecessor of Myachi.
References
- ^ http://topics.myfoxboston.com/m/21207073/myachi-mania.htm?q=%22Retail+Stores%22
- ^ http://www.reveries.com/myachi-masters
- ^ http://markets.about.com/about/?GUID=10682848&Page=MEDIAVIEWER
- ^ http://topics.myfoxboston.com/m/21207073/myachi-mania.htm?q=%22Retail+Stores%22
- ^ http://abcnews.go.com/Video/playerIndex?id=2173853
- ^ http://abcnews.go.com/Video/playerIndex?id=2173853
- ^ http://www.playthings.com/article/525654-Myachi_s_Big_Move.php
- ^ http://www.cnbc.com/id/15840232?video=609905059&play=1
Categories:- Individual sports
- Sports equipment
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