- Atomic (magazine)
Infobox Magazine
title = Atomic: Maximum Power Computing
editor = David Hollingworth
frequency = Monthly
circulation = 29,948
category =Computer magazine
company = Haymarket Media
firstdate =2001
country =Australia
language = English
website = [http://www.atomicmpc.com.au/ www.atomicmpc.com.au]
issn = 1444-8998Atomic (or Atomic MPC) is a monthly
Australia nmagazine and online community dedicated tocomputing andtechnology , with an emphasis on gaming,modding andcomputer hardware . "Atomic" is marketed at technology enthusiasts and covers a number of topics that are not normally found in mainstream PC publications. Such topics include, but are not limited to, video card andCPU overclocking ,Windows registry tweaking andprogramming . The magazine's strapline is 'Maximum Power Computing', reflecting the broad nature of its technology content.History
With a small team of writers led by magazine founder and ex-editor Ben Mansill, who is ironically also the founder of the magazines only competitor, PC Powerplay, the first issue of "Atomic" was published in February 2001. This team consisted of John Gillooly, Bennett Ring, Tim Dean and Daniel Rutter. John Gillooly and Bennett Ring have since left the magazine.
"Atomic" was originally published by AJB Publishing, but in July 2004 AJB was acquired by UK publisher Haymarket Media. ["Haymarket acquires AJB Publishing", http://www.ppa.co.uk/cgi-bin/go.pl/news/article.html?uid=8723, Periodical Publishers Association, 2004] The magazine was edited in 2005 and 2006 by Ashton Mills, who in the past has contributed to "PC Authority", "Atomic's" sister publication. In 2006, Logan Booker took over as editor. In April,
2005 "Atomic" reached the milestone of 50 issues, and the January 2006 issue celebrated its fifth birthday. Logan Booker announced at the end of August 2007 he would be stepping down, issue 81 being his last as editor. ["Logan Booker announcing he is stepping down as editor", http://www.atomicmpc.com.au/forums.asp?s=1&c=1&t=112599, Atomic forums] In October 2007, David Hollingworth introduced himself to the Atomic community as the new Editor of the magazine. ["David Hollingworth announced as new editor of the magazine", http://www.atomicmpc.com.au/forums.asp?s=1&c=1&t=114300, Atomic forums]Ben Mansill announced in October 2007 that he would be leaving Haymarket Media to pursue other interests in the publishing industry. ["Ben Mansill announces he is leaving Haymarket Media to pursue other opportunities in the publishing Industry", http://www.atomicmpc.com.au/forums.asp?s=1&c=1&t=114527, Atomic forums]
taff & contributors
The magazine has a wide range of writers, comprising of both
freelance and full-time staff. As of issue 88 (published April 2008), they included:taff
*"Editor" : David Hollingworth
*"Online Editor" : David Field
*"Technical Writer" : The Frunj - Justin Robinson
*"Sub Editor" : James Macleod
*"Art Director" : David West
*"Creative Director" : Sam Grimmer
*"Product Photography" : Jason Busch
*"Production Manager" : Angela Jenkins
*"Advertising Manager" : Joanne NicholsContributors
*Christopher Taylor
*Daniel Rutter
*David Field - ^Faldo
*Hulkster
*Kate Inabinet
*Leigh Dyer
*Nathan Davis
*Ron Prouse
*Tim Dean
*Maurice 'Moz' Ford
*James Matson
*Justin Robinson
*All atomicmpc.com.au forum membersThe "Atomic" site and forums
"Atomic's" online forums were launched on the same day as the magazine. They are comprised of various PC gaming and technology sections, as well as a general chat area known as the "Green Room". As of January 2006, approximately 3,600,000 posts had been made across the forums' 21 sections. An active community section organises 'meets' and other events regularly.
Readers and subscribers to the magazine, as well as members of the online Atomic community are colloquially referred to as Atomicans. ["The Atomican Geek Checklist", http://www.atomicmpc.com.au/forums.asp?s=1&c=1&t=96293&h=, Atomic forums]
In mid-2005 the site was revamped to include regular content, both unique to the site and taken from the magazine. Now, daily reviews and news feature on the "Atomic" site.
Due to the essentially corporate aspect of the forums, moderation is necessary to protect certain interests of Haymarket Media, in order to ensure that illegal or distasteful content is not posted. ["Forums FAQ", http://www.atomicmpc.com.au/forumfaq.asp, Atomic website, retrieved January 12, 2007] Moreover, the administrators and moderators of Atomic strive to foster a secure, welcoming environment for all ages, in which personal attacks, racism, sexism and pornography have no place.
Atomic events
At the end of 2005 "Atomic" ventured into new territory by hosting "Atomic" Live", a PC gaming and technology expo in Sydney, Australia. [Atomic "Live 2005 photo gallery", http://www.atomicmpc.com.au/atomiclive-gallery.asp, Atomic website] The event culminated in the evening with a presentation of industry awards and a celebration of the magazine's 5th birthday.
Although a subsequent "Atomic" Live was announced in early 2006, it was postponed due to key product launch delays in the PC and gaming industry. [Atomic "Live postponed", http://www.atomicmpc.com.au/article.asp?CIID=60469, Atomic website]
Atomic charity
Since inception "Atomic" and the community has focussed on raising money for charity, usually the MS Society ["The Atomic Live charity auction", http://www.atomicmpc.com.au/article.asp?CIID=26388, Atomic website, retrieved January 12, 2007] . Achieving this has been via auctions of various items, and a notable community member 'Nodnerb' once sang 'I'm a little Teapot' on national television while wearing a tutu for charity ["Noddy will do Pitt Street, Teapots while wearing a TUTU for CASH!", http://www.atomicmpc.com.au/forums.asp?s=1&c=1&t=53315&h=, Atomic forums] .
References
External links
* [http://www.atomicmpc.com.au "Atomic"]
* [http://www.haymarketgroup.com/home Haymarket Media]
* [http://www.atomicmpc.com.au/forumfaq.asp The "Atomic" Forum FAQ]
Wikimedia Foundation. 2010.
