Broadband Sports

Broadband Sports

Broadband Sports was a high-flying dotcom-era network of sports-content Web sites that raised over $60 million before going bust in February 2001. [cite news | first= | last= | coauthors= | title=Online sports network shutters sites | date=2001-02-16 | publisher=CNET Networks, Inc. | url = | work =CNET | pages =0 | accessdate = 2007-10-26 | language = ] The Santa Monica, Calif.-based company originally started out as Athlete Direct ("AD"), that served as the host of 350 official web sites for such athletes as Troy Aikman, Kobe Bryant, Kevin Garnett, Brett Favre, Mia Hamm and Anna Kournikova. It later acquired (now, a leading fantasy sports web site and Pro Sports Exchange, a network of sports content from newspaper beat writers.

"It was a case study in how not to run a company, but I learned a lot by reverse example." - Jeffrey Pollack, current vice president of sports and entertainment at Harrah's Entertainment Inc., and former Broadband Sports VP. [cite news | first= | last= | coauthors= | title=Spotlight: Jeffrey Pollack | date=2005-09-19 | publisher=Street & Smith's Sports Group | url = | work =Sports Business Journal | pages =30 | accessdate = 2007-10-26 | language = ]

The company was founded in 1998 by Tyler S. Goldman and had several well-known, deep-pocketed investors such as Michael Dell, the founder of Dell Computer, Frank J. Biondi Jr., the former chief executive of Universal Studios Inc. and Sequoia Capital. Goldman, currently the CEO of, was one of five members of Steinberg & Moorad, the country's preeminent sports law firm, where he led the firm's media and investment initiatives prior to launching Athlete Direct. In February 1998, the company (then known as E-Sport) secured an investment of $4.5 mm from NMSS Partners. [cite news | first= | last= | coauthors= | title=Sample Business Contract | date=1998-02-27 | | url = | work| pages =1 | accessdate = 2008-06-09 | language = ] The agreement was signed by Goldman, Ross Schaufelberger and Michael Scharnagl on behalf of E-Sport, and Ahmed O. Alfi on behalf of NMSS Partners, LLC.

In the early stages of Athlete Direct’s growth, the company also focused its energies on developing strong online communities around their athletes. Troy Aikman, then the quarterback for the Dallas Cowboys, made unannounced visits to the AOL Athlete Direct chat room to interact with community members. Elliott Gordon, who resigned from AOL Sports to become a founding employee of Athlete Direct, cultivated what was arguably at the time the largest motorsports community section on AOL – the AD NASCAR Family – where NASCAR drivers such as Michael Waltrip occasionally visited. Following AD, Gordon was Director of Programming for NASCAR.COM through 2006 and currently works for the National Football League.

On September 2, 1999, Yahoo! Inc. announced an agreement with Athlete Direct to bring professional athletes to their users. Through the Yahoo! Sports All-Star Club fans could connect to athletes' official clubs and stores as well as learn about upcoming athlete events, including chats, interviews, and appearances. Additional athletes that joined Brett Favre and Karl Malone in the Yahoo! Sports All-Star Club included NBA players Donyell Marshall and Chris Webber; NFL players Drew Bledsoe, John Mobley and Ricky Watters; NHL players Ed Belfour, Sergei Fedorov and Teemu Selanne; MLB players Tom Glavine, Shawn Green, A.J. Hinch, Trevor Hoffman, and Ivan Rodriguez; Wimbledon tennis champion Jana Novotna and tennis star Anna Kournikova; and NASCAR drivers Ward Burton and Michael Waltrip.

By the late 1990s, Athlete Direct had acquired the digital rights for more than 250 athletes, which essentially became a portal site for "jock blogging." For example, after tossing a bat at Mike Piazza during the 2000 World Series, Roger Clemens stiffed reporters in the locker room following the game but offered a full explanation on his web site. When Albert Belle refused to grant press interviews, media outlets like the Washington Post and had to use his journal postings for quotes in their articles – as illustrated by a note Belle posted in his locker to reporters in 1999: "If you want an interview, check my Web site."

Richard Nanula was hired as chairman and chief executive in October 1999 after he resigned as president and chief operating officer of Starwood Hotels and Resorts Worldwide Inc.

Nancy Kerrigan, arguably the most prominent figure skater of the 1990s, announced her association with Athlete Direct in November 1999. "I am proud to be associated with Athlete Direct because it is the No. 1 choice in online sports entertainment. This relationship will allow me to expand my interaction with skating fans worldwide," said Kerrigan.

[cite news | first= | last= | coauthors= | title= From a Giant Job to an Internet Fledgling | date=1999-10-27 | publisher=New York Times | url = | work =New York Times | pages =0 | accessdate = 2007-10-26 | language = ] At its height in November 1999, Broadband Sports offered $53 million in stock for Stats, Inc., an offer that was seriously considered before owner John Dewan sold the company to News Corporation. [Alan Schwarz: "The Numbers Game : Baseball's Lifelong Fascination with Statistics" Thomas Dunne Books p. 193, ISBN 0312322224]

With its S-1 filing on November 26, 1999, Broadband Sports Inc. was defined as:

"a leading Internet provider of original content and commerce for hundreds of individual sports communities. These geographically dispersed communities are composed of fans who follow individual sports, teams and athletes and are characterized by a passionate demand for content and commerce relating to their particular interests. In aggregate, these sports communities generated over $130 billion in revenue according to the most recently published study from the Georgia Institute of Technology. We believe that we are well positioned to target these communities through our development of distinct online media properties, each of which is built around a set of proprietary assets. By leveraging these proprietary assets, we have created a unique and compelling network of content, community and commerce offerings. Through our partnerships with AOL, eBay, Fox, uBid, and Yahoo!, we are able to efficiently reach these various communities with the type of content and commerce offerings they demand and derive revenue from multiple sources. During October 1999, we had over 35 million page impressions across our properties."

By December 1999, Athlete Direct expanded its influence in the digital media space through a strategic relationship with eBay Inc. eBay launched regional sites and in partnership with Athlete Direct, consumers could bid on equipment from local sports stars with the proceeds of these sales being donated to the athlete’s sponsored charity.

Come November 20, 2000, Broadband Sports and ESPN had teamed up to jointly create and program a new Athletes Channel on However, this relationship was short-lived, as Broadband Sports closed its doors on February 16, 2001. Despite raising $20 million in the company's final year and proclaiming in September publicly that the company was financially stable and didn't need an IPO, the company shut down and dismissed 160 employees just five months later. [cite news | first= | last= | coauthors= | title= Broadband Sports Shuts Down, LaysOff 160 Employees | date=2001-02-16 | publisher=DIGITAL MEDIA WIRE | url = | work =DIGITAL MEDIA WIRE | pages =0 | accessdate = 2007-10-26 | language = ]

Following the demise of Broadband Sports, athletes such as NASCAR driver Ward Burton sued under the ICANN Policy to obtain ownership of their respective domain names.


Broadband Sports' name was purchased at an auction and is now is a leading social media sports portal, delivering professional and user-generated sports media directly to users to watch and share anywhere across the web. Through the site, extreme sports fans and athletes can connect directly to a community of fellow enthusiasts.'s offices are located in Seattle, Washington.



* [ Yahoo! and Athlete Direct Team to Put Sports Stars at Users' Online Doorsteps]
* [ To avoid the press, pro athletes turn to the Web.]
* [ Ward Burton vs. Athlete Direct]
* [ Athlete Direct to Create Official Web Site For Garciaparra]
* [ Athlete Direct Launches Official Nancy Kerrigan Web Site]
* [ Belle to Press: Talk to the Web!]
* [ History of NASCAR Family Chat on AOL]
* [ eBay Launches 23 Sites, Adds Pro Sports]
* [ History of NASCAR Family Chat on AOL]
* [ Players and Fans Ponder Net Worth]
* [ Broadband Sports Prospectus Summary]
* [ and Broadband Sports Team up for Athletes Channel]
* [ Buzznet Names Internet Veteran Tyler Goldman as CEO to Continue Driving Substantial Growth]
* [ Sports world reaches out, helps Virginia Tech cope (by Elliott Gordon)]
* []

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