- Rail ale trail
A rail ale trail is a marketing exercise in the
United Kingdom that is designed to promotetourism to a rural area, by encouraging people to visit a series ofpub s that are close torailway station s along a railway line. Participants are rewarded for visiting the pubs by train. In doing this they increase the number of passengers on the railway and bring money into the local economy. The scheme is supported by theCampaign for Real Ale . Theale (orbeer ) is often brewed locally and many of the pubs offer food as well.Each trail is publicised by a free booklet that is distributed through stations and local outlets, and which is also available for downloading from the internet. Each time a pub is visited the booklet is stamped, provided a valid rail ticket is shown when a purchase is made. Once sufficient stamps have been collected, the booklet can be exchanged for merchandise specific for each trail, such as a
t-shirt or badge.History
The first rail ale trails were those promoted by the
Devon and Cornwall Rail Partnership inDevon andCornwall ,England . In the 1980s the local railway management had promoted travel to pubs close to stations using the tag line "Let us drive you to the pub". Some incentives were offered to railway passengers to use certain pubs.Trails in Devon and Cornwall
Tarka Line
The
Tarka Line Rail Ale Trail was the first to be launched in 2002. The "Beer Engine" atNewton St Cyres railway station had pioneered the use of rail travel to bring drinkers to its bar. It opened in 1985 in the old railway hotel opposite the station and was soon offering a discount on production of a rail ticket.The trail originally covered 16 pubs, and increased to a peak of 19, but one has since closed. There are five pubs in
Exeter and four inBarnstaple , with one each atNewton St Cyres railway station ,Crediton railway station ,Yeoford railway station ,Copplestone ,Morchard Road railway station ,Lapford ,Eggesford railway station ,Portsmouth Arms railway station , andUmberleigh .The collecting of 5, 10 or 18 stamps entitles the participant to claim Tarka Line Rail Trail merchandise.
Maritime Line
The
Maritime Line Rail Ale Trail was the second to be launched, in 2003, covering 14 pubs. There are four pubs inTruro , one inPerranwell , three in Penryn, and six in Falmouth – two of which are close toPenmere railway station , and four in the town centre.Maritime Line Rail Ale Trail merchandise is awarded for 5, 10 or 14 stamps.
Looe Valley Line
The
Looe Valley Line Rail Ale Trail was the third pilot scheme, launched early in 2004, and covering 11 pubs between Liskeard and Looe. Seven of the pubs are in Looe and two in Liskeard. The remaining pubs are "Ye Old Plough House Inn" at Duloe, a 30 minute walk fromCauseland railway station , and the "Polruan Country House Hotel" nearSandplace railway station . The latter is one of the most difficult pub stamps to collect due to its limited opening times.A collection of 9 or 11 stamps entitles the participant to claim Looe Valley Line Rail Trail merchandise.
Tamar Valley Line
The
Tamar Valley Line Rail Ale Trail has featured 18 pubs since its launch late in 2004. Five are inPlymouth city centre and a further three in the suburbs near Devonport and St Budeaux Victoria Road railway stations. There are single pubs to visit atBere Ferrers andBere Alston , two inCalstock and six inGunnislake .Tamar Valley Line Rail Ale Trail Merchandise is exchanged for 6, 10 or 18 stamps.
t Ives Bay Line
The
St Ives Bay Line Rail Ale Trail was launched on3 June 2005 with 14 pubs. Five are in St Ives, one inLelant , two close toLelant Saltings railway station and one nearSt Erth railway station . The five remaining pubs are inPenzance which is usually reached by changing trains at St Erth onto theCornish Main Line , although there are also a very few through trains fromSt Ives railway station .Participants with 6, 10 or 14 stamps can claim St Ives Bay Line Rail Ale Trail merchandise.
Atlantic Coast Line
The most recent of the Devon and Cornwall rail ale trails is the Atlantic Coast Line from Par to Newquay. It was launched in 2005 with 16 pubs but one has since closed. There are three in Newquay, two near
St Columb Road railway station , six in and around Par, and one each atQuintrell Downs , Roche, Bugle andLuxulyan .Merchandise can be claimed for 5, 10 or 15 stamps.
Other trails in the UK
Abbey Line
A collection of 16 pubs in
St Albans ,Bricket Wood , Park Street andWatford ,Hertfordshire .Blackpool
A rail ale trail on the South Fylde Line in
Lancashire was launched on28 June 2006 with 14 pubs.Heart of Wales
The
Heart of Wales Line fromSwansea ,Wales , toShrewsbury ,Shropshire , featured a rail ale trail in 2007.Regatta Line
The Regatta Line from Twyford,
Berkshire , to Henley-on-Thames,Oxfordshire , is planning to launch a rail ale trail in October 2007. The current [http://www.visitthames.co.uk/uploads/Regatta%20Line%20Guide_May%202007%20Final.pdf guide to the line] lists 22 pubs along the route.Rail Ale Ramble
Sometimes now used as a generic expression in the United Kingdom for a day tour of pubs and/or breweries by train, in search of "
real ale " (cask-conditioned beer), the marketing name "Rail Ale Ramble" was originally conceived by Gerald Daniels, who runs an English tour company, Crookham Travel. In 1977 he ran the first "RAR", a chartered train with 598 passengers from London toBath, Somerset andOxford . At that time traditional cask-conditioned beer was rare in London, but theCampaign for Real Ale (CAMRA) was beginning to have more impact in regional centres where there was a greater range of traditional breweries still supplying this "living" beer. Thirty years later Crookham Travel still run Rail Ale Rambles and longer trips to explore surviving regional and local breweries and the great number ofmicrobreweries throughout Britain and beyond.Fact|date=September 2008Former trails
Wessex
Wessex Trains ran a Bristol to Weymouth Rail Ale Trail from 2005 but closed at the end of its rail franchise in 2006. Merchandise was offered for 10, 15 or 20 stamps of the 28 featured pubs which made this trail unusual in not expecting participants to visit every single pub; the award for 20 stamps included complementary tickets for a return journey anywhere on Wessex Trains services but these were only valid until the end of that franchise on31 March 2006 –First Great Western have not repeated the offer. Four of the pubs were inBristol , three inBath, Somerset , two inFrome , two in Dorchester, and four inWeymouth . The remaining 13 were situated one each inKeynsham ,Freshford , atAvoncliff railway station , inBradford-on-Avon ,Trowbridge , Westbury,Bruton ,Castle Cary ,Yeovil ,Thornford ,Yetminster ,Chetnole ,Maiden Newton . These towns are mainly inWiltshire andDorset .References
Notes
Bibliography
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*External links
* [http://www.crookhamtravel.co.uk/ Crookham Travel]
* [http://www.abbeyline.org.uk/railale.htm Abbey Line Rail Ale Trail guide]
* [http://www.railaletrail.com Devon and Cornwall Rail Ale Trail guides]
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