Club Mahindra Holidays

Club Mahindra Holidays
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Mahindra Holidays & Resorts, popular under its flagship brand 'Club Mahindra Holidays was founded in 1996 to provide holidays on a timeshare basis.

Club Mahindra started with a single resort in Munnar in 1997. Presently, the company has over 30 resorts in India and abroad. The majority of these properties have been acquired by the company on a lease basis from their owners. In 2006 it was reported that the company is working towards acquiring and building additional resorts all over the world.[1]

Club Mahindra is also an RCI affiliate. As of 2010, ten of the Club Mahindra resorts were accredited with the RCI Gold Crown award.[2][3]

History

Mahindra & Resorts India Ltd., (MHRIL) is a part of the Infrastructure Sector of the Mahindra Group. Started in 1996, the company’s flagship rand ‘Club Mahindra Holidays’, today has a customer base of over 100,000 members and over 30 resorts[4] in India and abroad.[5] Since its inception in 1996, industry analysts[who?] have been surprised about Mahindra, which many consider to be a "Jeep and Tractor company", foray into the timeshare business. The move has been part of a diversification plan of Anand Mahindra, the group vice-chairman. The company recruited Ramesh Ramanathan as CEO to kickstart operation.

References

  1. ^ TheHinduBusinessOnline.com
  2. ^ Mahindra Holidays Investor Presentation
  3. ^ MoneyControl.com
  4. ^ "Mahindra Holidays Investor Presentation". 2009-09-16. http://www.clubmahindra.com/IR_files/Investor%20Presentation%20MHRIL_H1_F11.pdf. Retrieved 2010-09-01. 
  5. ^ "Mahindra Holidays and Resorts’ experiment in timeshare pays off - Corporate News". livemint.com. 2009-11-04. http://www.livemint.com/2009/11/04213428/Mahindra-Holidays-and-Resorts.html. Retrieved 2010-07-16. 

External links

v · Mahindra Group
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