KRMP

Infobox Radio station
name = KRMP


city = Oklahoma City, Oklahoma
area = Oklahoma City
branding = "The Touch 1140"
slogan = "The Best Variety Of Hits & Oldies"
airdate = 1946
frequency = 1140 kHz
format = Urban Adult Contemporary/Talk
power = 1,000 watts (day only)
class =
callsign_meaning = K Russell M Perry (station owner)
former_callsigns = KLPR, KATT, KPRW, KVSP
owner = Perry Broadcasting Company
webcast =
sister_stations = KRMP, KVSP
website = http://www.thetouch1140.com
affiliations =

KRMP (1140 AM) is a Urban Adult Contemporary/Talk radio station in Oklahoma City, Oklahoma. The station is owned by The Perry Broadcasting Company.

History

KRMP first signed on the air as KLPR. The station went through various formats such as Country and Disco. The call letters later flipped to KATT-AM and started simulcasting Rock with its former sister station KATT-FM 100.5.

In the Spring of 1986, the station dropped simulcasting with KATT-FM and flipped to Urban Contemporary as KPRW "Power 1140". This move came when former Black/Urban station KAEZ-107.7 (Now Classic rock KRXO) went off the air in the Fall of 1985. KPRW had great success with its Urban format, it even scored a 7 share in the ratings making it one of the Top 10 stations in Oklahoma City despite the station being a daytimer. By late 1989 and the early part of 1990, KPRW started losing some of its audience to Top 40 stations KJYO "KJ-103" and KZBS "Z-99" (Now Hot AC KYIS) which were both leaning heavily Dance and Rhythmic at the time. By the latter part of the early 90's KJYO and KZBS both started changing directions in their formats. KJYO went back to a Mainstream Top 40 direction and KZBS started leaning towards an Adult Top 40 direction, eventually becoming Hot AC KYIS "98.9 Kiss-FM", but it was too late for KPRW to regain its audience. Around that time KPRW dropped its Urban format and became a Business News/Talk format as "Power Business News 1140" once again leaving Oklahoma City without an Urban station. The format lasted for about 2 years when it was dropped and KPRW started simulcasting Rock with KATT-FM again.

In 1993 Russell Perry purchased KPRW and changed the format back to Urban as KVSP "Power Jammin' 1140" filling the void as the Urban station in Oklahoma City, since the market had been without such a station since the early 1990s. The station once again had success by becoming the Top 10 station in Oklahoma City. KVSP was faced with competition in 2000, when new Rhythmic Top 40 KKWD "Wild 97dot9" (Now at 104.9) signed on the air (Changing from Smooth Jazz KCYI) leaning heavily towards Hip-Hop & R&B with a mix of Dance and some Pop, this hurt KVSP a little bit. By this time the station signed an agreement with Clear Channel to purchase airtime on KEBC-1340 and broadcast KVSP's Urban format from 7pm-7am right after KVSP signed off at sunset on AM 1140 calling it "The Power Jammin' Network".

In 2004, Perry Broadcasting purchased Country station KRPT-103.5 in Anadarko, Oklahoma, the signal was upgraded to target Oklahoma City. The KVSP call letters and Urban format were moved to the FM dial and it became "Power 103.5" targeting a younger audience with its format. That same year AM 1140 changed to its current format Urban Adult Contemporary as KRMP "The Touch 1140". KRMP also airs Talk and Infomercials in certain dayparts with addition to music. It also airs Tom Joyner in the morning and Love Lust And Lies with Michael Baisden in the afternoon.

External links

* [http://www.thetouch1140.com KRMP official website]
* [http://www.perry-pub-broadcasting.com/index.html Perry Publishing and Broadcasting]
*AMQ|KRMP
*AML|KRMP
*AMARB|KRMP