- Esuvee
Esuvee is the theme of an
advertising campaign andwebsite launched in early2005 . The goal of the campaign is to encourage safe driving ofsport utility vehicle s (SUVs), which the commercials present as powerful and dangerous beasts (showingcowboy s riding them at arodeo ). The campaign particularly emphasizes the need to drive carefully to avoid rolling the vehicles over. The campaign is a $27 million effort funded byToyota Motor Company as part of its 2002 settlement with the United States government.External links
* [http://www.esuvee.com/ Esuvee]
*http://www.atg.wa.gov/releases/rel_esuvee_013105.html
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