ABC Innovation

ABC Innovation

ABC Innovation is a division of the Australian Broadcasting Corporation formed in early 2007 as 'an incubator for digital development across the ABC'.cite web
title = The ABC Of Digital Media Evolution
publisher = Australian Broadcasting Corporation
url = http://abc.net.au/corp/pubs/media/s1842869.htm
accessdate = 2007-10-01
date= 2007-02-07 ] The division took over many of the services previously managed by the New Media and Digital Services division, including ABC Online.

History

The ABC established its original Multimedia Unit in 1995, cite web
title = About the ABC - The 90s
publisher = Australian Broadcasting Corporation
url = http://abc.net.au/corp/history/hist7.htm
accessdate = 2007-10-01 ] to manage the Corporation's website (launched in August that year). Although the unit at first relied upon funding allocation to the Corporation's television and radio operations, in subsequent budgets it began to receive its own. The ABC provided live, online election coverage for the first time in 1996, although it was not until 1997 until limited news content was provided.

ABC Multimedia was renamed ABC New Media and Digital Services in 2000, at the same time becoming an 'output division' similar to Television or Radio. cite web
title = About the ABC - The 2000s
publisher = Australian Broadcasting Corporation
url = http://abc.net.au/corp/history/hist8.htm
accessdate = 2007-10-04 ] The department continued to perform the same functions, in addition to taking control of the ABC's first digital television channels - Fly TV and the ABC Kids Channel. 'Broadband news' services were introduced in 2001.

In March, 2007 ABC Innovation led the Corporation's establishment of an [http://furry.wikia.com/wiki/ABC_Island 'ABC Island'] in virtual world Second Life, launched with a live simulcast of a "Four Corners" program on virtual worlds titled "You Only Live Twice". [cite news |url=http://www.smh.com.au/news/web/revealed-abc-chiefs-virtual-alter-ego/2007/03/16/1173722707771.html?page=fullpage#contentSwap1 |title=Revealed: ABC chief's virtual alter ego |author=Stephen Hutcheon |date=2007-03-16 |accessdate=2007-10-04 ] The presence was vandalised soon after - an attack on the site resulted in significant damage that was later repaired. [cite news |url=http://www.news.com.au/entertainment/story/0,23663,21780235-7486,00.html |title=ABC's virtual site 'griefed' |author=Simon Canning |date=2007-05-23 |accessdate=2007-10-04 ] The division won a C+T Award on July 18, 2007 for the site. [cite press release |url=http://abc.net.au/corp/pubs/media/s1842869.htm |title=ABC Wins two C&T Awards |date=2007-07-19 |publisher=Australian Broadcasting Corporation ] In September 2007, ABC Innovation created a mobile off-deck portal providing coverage of the Australian Federal Election which could be downloaded to mobile devices at http://www.abc.net.au/mobile.

ABC NOW, a desktop application combing the ABC's television, radio and news RSS feeds, was released on December 3, 2007.cite press release |title=ABC NOW: Another Step in the ABC’s Digital Revolution |date=2007-12-03 |url=http://www.abc.net.au/corp/pubs/media/s2107534.htm |accessdate=2007-12-04 ]

References

ee also

* Australian Broadcasting Corporation


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