Hold On (Korn song)

Infobox Single
Name = Hold On


Cover size =
Artist = Korn
from Album = noitalic|Untitled album
Released = October 8, 2007
November 5, 2007
Promo only
Format = CD5"
Recorded =
Genre = Alternative metal
Length = 3:05
Label = EMI/Virgin
Producer = Atticus Ross, The Matrix
Last single = " Evolution" (2007)
This single = "Hold On"
(2007)
Next single = "Kiss"
(2008)
Misc ="Hold On" is a song written and recorded by American rock band Korn, The Matrix, and Atticus Ross for Korn's untitled eighth studio album. It was released to U.S. radio stations as the album's second single in October 2007.

Music and structure

Munky describes the song as "the closest thing to an original Korn song" on the untitled album, possibly due to its rhythm. It is one of the four songs on the untitled album to feature Brooks Wackerman of Bad Religion on drums. [Untitled album booklet]

Concept

The message in "Hold On" stems from Jonathan Davis' near-fatal blood disorder in 2006,Fact|date=September 2008] and is dubbed by Davis as a "song of empowerment".

Chart performance

Like previous songs such as "Everything I've Known", "Alone I Break", and "Politics", only a promotional single was released in the U.S., to mainstream rock stations on October 8, 2007 and modern rock stations on November 5, 2007. The song still managed to peak in the top ten of Billboard's Hot Mainstream Rock Tracks, registering a peak of number 9 for the issue date of February 16, 2008. [Cite web|url=http://www.billboard.com/bbcom/esearch/chart_display.jsp?cfi=376&cfgn=Singles&cfn=Hot+Mainstream+Rock+Tracks&ci=3091605&cdi=9670087&cid=02%2F16%2F2008|title=Hot Mainstream Rock Tracks|accessdate=2008-03-11|publisher=Billboard]

Music video

The music video for "Hold On" features the band in a rodeo setting and with Munky and Jonathan Davis trying to "hold on" to their bulls in order to win a bullriding contest. The video is dedicated to late bullrider Lane Frost, who died on July 30, 1989 as a result of injuries sustained after dismounting his bull.

Viral campaign

To promote the release of the video, several viral videos and an accompanying website were produced advertising "Ballsville Beef Parts", which featured the residents of Ballsville and the members of Korn playing various bullriders. One of these videos is a fake news interview with Davis, in character as J.D. Kornuto.

Appearances in media

"Hold On" is featured in a commercial for the 2008 Ford Focus. This commercial was first broadcast during Game 4 of the 2007 World Series between the Colorado Rockies and Boston Red Sox on October 28, 2007.Fact|date=September 2008

Notes

External links

* [http://www.sing365.com/music/lyric.nsf/Korn-Lyrics/0D40DD468A4ED8D04825699D0029DACD Lyrics]