Elements, Hong Kong

infobox shopping mall |
shopping_mall_name = Elements
圓方

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caption =
area = West Kowloon/Tsim Sha Tsui
location = 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong
opening_date = October 1, 2007
developer = MTR Corporation
manager = MTR Corporation
owner=
number_of_stores =
number_of_anchors =
parking =
floor_area = convert|1000000|sqft|m2
floors = 3 floors and 1 basement
website = [http://elementshk.com/ Elementshk.com]

"Elements" is an upper middle class large shopping mall located on 1 Austin Road West, Tsim Sha Tsui, Kowloon, Hong Kong. It is developed and managed by MTR Corporation through its subsidiary Premier Management Service.

Description and architectural themes

Elements is located directly above the Kowloon MTR Station and is also in the vicinity to the residential complex Union Square and the Western Harbour Tunnel.

Zoning

The mall is divided into 5 zones base on the concept of the five elements of Nature, namely Metal, Wood, Water, Fire and Earth Cite web|url=http://www.elementshk.com|title=Elements Mall Official Website|accessdate=2007-09-30] . Each zone is designed with a distincitve interior architectural theme that response to the element, public art such as large scale sculptures are also employed to enhance the respective theme. The Wood Zone is highlighted by the sculpture/furniture "The Trails by Worms" and series of art works made of tree branches; the Water Zone is represented by the water feature "Harmony", which is a series of standalone reflective pillar measure (approximately) 9 meters tall with water running down the surface, creating the illusion of a solid yet liquid fountain; the Fire Zone is symbolised by the sculpture "White Heat" and the Earth Zone is symbolised by the sculpture "1/9", which is a set of rock formation, the number 9 is associated with the land where the shopping mall is built because the word Kowloon literally means Nine Dragons.

Facilities

The Elements has total 123 shops as of 2008, including a cinema with 1600 seats (currently the largest cinema in Hong Kong);and an iceskating rink.

The mall has ten washrooms, outside which there is a lobby with sitting area and magazine rack. Management said these are conceived for men "to wait for their girlfriends outside the washroom", providing "a decent and comfortable place for them to wait".Stephanie Tong, [http://www.thestandard.com.hk/news_detail.asp?pp_cat=48&art_id=53782&sid=15465788&con_type=3&d_str=20070920&sear_year=2007 "Malls jazz it up to pack them in"] , "The Standard", September 20, 2007]

Male washrooms are stocked with colognes, aftershaves and electronic shavers while the female washrooms have perfumes and make-up. Staff are on hand to ensure that all these personal items are kept hygienic.

Notable shops

As a shopping mall targets at the upper middle class, the Elements features a considerable number of high end shops, such as:
*Diane von Furstenberg
*Karen Millen
*Versace
*Pringle of Scotland
*Prada
*Gucci
*Valentino Garavani
*Brooks Brothers
*Fendi
*Montblanc
*Giorgio Armani
*Chanel

The shopping mall has great emphasis on fashion and wardrobe, with 58 shops out of totally 123 shops in the mall are in that category as of 2008. [ Element Shopping Guide (official brochure), published by the Elements, accessed 2008 Oct. ]

Access

:"See Kowloon MTR Station for more information about access"Being on both the Tung Chung Line and the Airport Express Line and the terminus for many which bus routes, Elements can be accessed easily by public transportation.

Slogans

* "A New Shopping Attitude"
* "Shop till you Drop"
* "Why be plain?"

Gallery

References

See also

* Kowloon Station
* Five elements (Chinese philosophy)

External links

* [http://www.elementshk.com Elements official website]