Denial (song)

Single infobox
Name = Denial


Artist = Sugababes
from Album = Change
B-side = "Hey There Delilah"
Released = Start date|2008|03|17
(see Release history)
Format = Digital download, CD single, digital single
Recorded = 2007
Genre = Pop rock, dance-pop
Length = 3:31 (album version)
3:29 (radio edit)
Label = Island
Writer = Keisha Buchanan, Heidi Range, Amelle Berrabah, Vanessa Morgan, Elliot Malloy, Flex Turner
Producer = Flex Turner, Elliot Malloy
Last single = "Change"
(2007)
This single = "Denial"
(2008)
Next single = "Girls"
(2008)
Misc = Extra tracklisting
Album = Change
Type = studio
prev_track = "Never Gonna Dance Again"
prev_no = 2
this_track = "Denial"
track_no = 3
next_track = "My Love Is Pink"
next_no = 4

"Denial" is rock-pop song recorded by British group Sugababes. Written by Keisha Buchanan, Heidi Range, Amelle Berrabah, Vanessa Morgan, Elliot Malloy and Flex Turner for the band's fifth studio album "Change" (2007), it was released as the album's third and final single, in the second quarter of 2008 (see 2008 in music).

Release and promotion

"The Sun" confirmed on December 5, 2007 that "Denial" was the next single to be released from the album, following promotional single "My Love Is Pink" which was sent to radio stations and added to music download sites such as 7digital and iTunes few weeks before. [ [http://www.7digital.com/artists/sugababes/my-love-is-pink Sugababes - My Love Is Pink Downloads - 7digital ] . "7digital.com".] In Germany, "Denial" has been used as the official theme song used for the "Sugababes Starcollection" at Deichmann, that is selling shoes created and presented by band members. [ [http://www.deichmann.com/sugababes Sugababes Starcollection @ "Deichmann"] . "Deichmann.de".]

On the March 8, the Sugababes gave a live performance of the song on ITV's "Ant & Dec's Saturday Night Takeaway", and on March 19 they performed the single on GMTV. The b-side to "Denial," a cover of the Plain White T's "Hey There Delilah," was recorded during their appearance on the "Radio One Live Lounge".

Music video

The music video for "Denial" was directed by Harvey B-Brown, known for working with Scissor Sisters and George Michael. Golden Square's smoke artist Aman worked closely with Brown to devise treatments of the stills. Dramatic colour correction, sometimes just to small parts of each frame to highlight one element, was used along with vignettes and grain to create visuals synonymous with "Vogue".cite web|title="Golden Square, The Sugababes and "Denial""|work=Golden Square|url=http://www.goldensq.com/news/stories/2008/Feb/Sugababesdenial|accessdate=2008-06-15] The concept of the video is the Sugababes in a photo shoot, with the girls in a dramatic range of costumes, different guises and is an over-the-top fabulous fashion extravaganza. The short film was shot on a variety of formats, including 16 mm film, bolex, super 8 and 3 stills cameras.

"I shot the video like fashion editorial, using every inch of the studio, including the fire escape, the gantry and the loading bay," Brown told about the shooting."I even did a couple of shots with the girls in the storage cupboard where the studio lighting stands were kept. And whilst I was shooting one outfit on one girl, I would be getting the next outfit and set ready."cite web|author=David Knight|title="Harvey goes solo with Sugababes’ Denial""|work=Promo News|url=http://www.promonews.tv/2008/02/13/harvey-goes-solo-with-sugababes%E2%80%99-denial/|accessdate=2008-06-15]

The video was premiered exclusively on the band's official website on January 7 2008. On television, the clip premiered on Channel 4's "Freshly Squeezed" on February 9 2008.

Chart performance

First released in the United Kingdom on March 10, 2008, "Denial" enjoyed moderate success domestically, making its debut on the UK Singles Chart at number sixty-four on due to increasing downloads from the band's studio album "Change". A week later, "Denial" climbed thirty places to number thirty-four. Upon its physical release on March 17, however the song managed a peak of number 15 on the UK chart, making it the second single in a row from "Change" to miss the top 10. It eventually spent ten weeks on the chart.cite web|title="Song performance"|work=A-Charts|url=http://acharts.us/song/33866|accessdate=2008-06-15]

On the Irish Singles Chart, the single debuted at number fifty based on digital sales alone, one week prior to the song's physical release. The following two weeks, it climbed from number twenty nine to number eighteen, following the physical single release on March 20, 2008.

Although the single failed to peak within the top 10 in the UK or Ireland, "Denial" has had more success within Continental Europe, where it became a top 10 hit in at least eight different countries: The track topped the Estonian Singles Chart and peaked at number two on the Bulgarian National Top 40, after being active on the charts for three weeks before. In Austria, the single peaking at number 4 on the Austrian Singles Chart, making it the Sugababes' third highest-charting song on that particular chart, along with "About You Now" (2007).cite web|title=SEARCH|work=Swisscharts|url=http://swisscharts.com/search.asp?search=Sugababes&cat=s|accessdate=2008-06-15] In Switzerland, the song debuted and peaked at number 14, while in Germany, "Denial" reached number 11 on the German Singles Chart following the physical release, making it the band's highest-charting non-leading single.

Also, "Denial" topped the Czech "IFPI" Airplay Chart, and number fifty-five on the Romanian Airplay Chart, where it was released as the second single from the album, but soon dropped out of the top 100, after being out-performed by follow-up "Change" (2007).This Song Peaked at MTV Adria Top 20 At Number 6 while "About You Now" Peaked at 2 And "Change" At 4.

Formats and track lisings

; UK CD single (1755605)
# "Denial" [Radio Edit] - 3:29
# "Hey There Delilah" [Radio One Live Lounge] - 3:50
# "Denial" [Ian Carey Remix] - 7:04
# "Denial" [Sanna & Pitron Remix] - 8:25

; Dutch CD1 Single
# "Denial" [Radio Edit] - 3:29
# "Denial" [Mike Rose Mix] - 3:39; Dutch CD2 Single
# "Denial" [Radio Edit] - 3:29
# "Hey There Delilah" [Radio One Live Lounge] - 3:50
# "Denial" [Ian Carey Remix] - 7:04
# "Denial" [Sanna & Pitron Remix] - 8:25

Release history

References