The Faster the Speed, the Bigger the Mess
- The Faster the Speed, the Bigger the Mess
"The Faster the Speed, the Bigger the Mess" is a sixty second public service ad campaign by the Department of the Environment in Northern Ireland and Republic of Ireland's Road Safety Authority, created by Lyle Bailie International Limited [ [http://www.adrants.com/2007/05/06/ Daily archive: 6-May-07 » Adrants ] ] and in whole or in part supported or underwritten by Norwich Union(NI part) and Hibernian Group(RoI part), both part of large European insurance concern, Aviva plc. [ [http://www.10ad.org/road-safety-irish-awareness-campaign/ Road Safety Irish awareness campaign at 10 Advertising and Marketing Journal ] ] The ads attempt, in a short spot, to dramatize the dangers of reckless or careless driving at too great a speed for conditions. They emphasize the risks of consequences and suffering not only to the driver, but to innocent third parties. Some of the ads can be found and viewed online.
External Links and Related Clips
:* http://www.dailymotion.com/mychannel/XxDrowxX/video/x27lhn_fasterspeedbiggermess:* http://www.youtube.com/watch?v=5J58i_qbQxY:* http://www.youtube.com/watch?v=_z8Mnf22D30:* http://www.youtube.com/watch?v=v_AMEYsBxZA:* http://www.10ad.org/road-safety-irish-awareness-campaign/:* http://www.advertolog.com/files/paedia/reel/part_50/505606/file/DOE-mess.mpg
References
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2010.
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