- Cidade Limpa
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Billboard being removed.
Lei Cidade Limpa (Portuguese for clean city law) is a law of the city of São Paulo, Brazil promulgated in 2006 that prohibits advertising such as that of outdoor posters. It was proposed by mayor Gilberto Kassab.
The implementation of the law was controversial. Many of the graffiti images which had brought the city an international reputation for artistic innovation were destroyed and others badly damaged, including the officially approved 680 meter-long mural painted by the grafiteiros Os Gêmeos, Nunca and Nina along the 23 de Maio expressway. At the same time the artists' work was being celebrated in the Street Art exhibition at Tate Modern Gallery in London, with large-scale works by Os Gêmeos and Nunca decorating the Tate Modern's external walls. This international recognition of the significance of the artists' work led to a re-evaluation in São Paulo of the importance of street art and the impact of the law. Following a public debate on the subject of what constituted art a registry of street art in São Paulo meriting protection was established by the city.[1]
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Categories:- Brazil stubs
- São Paulo (city)
- Brazilian law
- Advertising
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