- Odeon Marble Arch
The Odeon Marble Arch is a cinema located opposite Marble Arch monument at the top of Park Lane, with its main entrance on Edgware Road, London. It is most famous for once housing a vast screen capable of screening films in 70mm.
Regal/Odeon Marble Arch (1928-1964)
The site was first occupied by the Regal, opening in 1928. A 100-foot (30 m) high facade was constructed in Portland Stone. The auditorium was a riot of romanesque motifs and faux-decor, owing much to the atmospheric style of the USA. Structured in traditional circle and stalls, the cinema was a notable addition to the West End.
The cinema was renamed Odeon in 1945 and continued as a first-run house. However by the early 1960s its interior was decidedly faded and neglected. Film-runs had by this point declined to minor circuit pictures or even dubbed foreign films: insufficient to fill its large house.
The response to this situation was to demolish the cinema and rebuild an ultra modern cinema capable of playing the new widescreen formats in more contemporary surrounds, thus the Odeon was demolished in 1964 to make way for a modern replacement.
Odeon Marble Arch (1967-1997)
Opening in 1967, the Odeon was the largest cinema constructed in the post-war years. The screen, measuring 75 feet (23 m) by 30 feet (9.1 m), with a depth of curvature of 17 feet (5.2 m), was the largest in the country. Projection was level, beaming from the rear of the stalls, allowing for an even image.
The cinema was constructed to showcase films in the various 70mm processes, as well as conventional 35mm films, allowing for considerable spectable. Presentations included: Far from the Madding Crowd, A Bridge Too Far, Aliens, Die Hard, Return of the Jedi, Lawrence of Arabia.
Seating was 1360 in total, split between a spaciously raked circle (front and rear) and stalls (stepped towards the rear). Sight-lines were excellent throughout.
The auditorium was a cavernous space, with textured panelling on both side walls, partially concealing curtained backing. Variable lighting was installed in the outer rim of the ceiling to play different coloured schemes over the walls during intermissions. A single set of tabs (curtains) revealed the immense screen.
Foyer areas were reached via escalator from a ground floor box office.
A somewhat flatter screen was installed following the revival of Lawrence of Arabia to allow for a less distorted view of the desert skylines.
Digital sound was installed in the 1990s, including ceiling speakers.
Conversion (1997 to present day)
In 1997, the cinema was converted into a 5 screen multiplex, within the existing space. The circle was split into two inter-locked screens; rear stalls similarly, with the front stalls now utilising the original screen, albeit somewhat reduced in size to allow for the adjusted sightlines from a much smaller auditorium. The projection team at the closing as a single screen, and the opening as a 5 screen were John Paish (Senior Technician), Warren Dargavel (Head Painter and Executive in charge of lamps and multimeter probes), Steffan Laugharne (Chief House Engineer), John Peck (Handyman).
The 1997 closure and conversion had been mooted for several years, and public outcry at losing such a spectacular venue - most notably in the pages of the London weekly listings magazine "Time Out", in which Hellboy screenwriter Peter Briggs played a vocal role - delayed the process on at least one occasion.
In March 2011 Odeon Marble Arch had its 35mm projectors and CP65 sound processors removed and went fully digital in all five screens using NEC digital projectors with Doremi servers, Only screen one retains its Victoria 8 35mm projector and Cinemecanica non rewind system alongside the Digital system for the occasional 35mm shows. The digital network within the cinema is overseen by Unique Digital using its Rosetta Bridge Theatre Management System and any problems can be dealt with remotely from their network operations centre in Norway.
It came as a big surprise to all and sundry that a lens with small enough a focal distance was available to fill the screen in Odeon 1 at such a short throw.
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