Ernie Boch, Jr.

Ernie Boch, Jr., CEO, president and spokesman of Boch Enterprises, a $1 billion business comprised primarily of automobile dealerships in Norwood, Massachusetts. [ [http://www.bostonmagazine.com/articles/the_importance_of_being_ernie The Importance of Being Ernie] ]

Ernie Boch, Jr. is somewhat of a local celebrity in the Greater Boston area. In fact, he currently holds the title for Most Over-Exposed Used Car Salesman in the country. Besides his dealerships, he is most notable for his band, Ernie and the Automatics. He attended Berklee College - a music school in Boston. [ [http://www.bostonmagazine.com/articles/the_importance_of_being_ernie The Importance of Being Ernie] ] He appeared on the locally produced restaurant review show, The Phantom Gourmet. On September 8, 2007 he was a guest judge for the [http://www.kingrichardsfaire.net/rules.html#w2 cleavage contest] at [http://www.kingrichardsfaire.net/ King Richard's Faire] , along with the drummer from Boston. Currently, he will be hosting the CW network's Creature Double Feature playing "The Ghoul".

He has appeared in two episodes of the television show "Rescue Me", "Black" and "Animal", as the coach of the NYPD hockey team. [ [http://www.boston.com/ae/celebrity/articles/2006/05/26/morning_jacket_pops_team_up_in_style/ Ernie Boch joins 'Rescue' party] ]

He also owns the Boston-based women's tackle football team, the Boston Militia

Ernie Boch

Ernie inherited the business and the catch phrase "Come on down!" from his father, Ernie Boch, Sr.

Ernie is largely credited with bringing the "Automile" concept to Rt 1, Norwood. With this concept, a large cluster of competing automobile dealerships join together to publicize the "Automile" as an automobile shopping center.

Trivia

Ernie's first car was a 1971 Volkswagen Beetle, British racing green. He bought it in 1974, when he was 16, from the used-car department at his family's Toyota dealership. He wrote an op-ed piece about this car in the Boston Globe. [ [http://www.boston.com/news/globe/editorial_opinion/oped/articles/2006/01/29/ernie_boch_jr/ Ernie Boch Jr.] ]

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