- WWWR
Infobox Radio station
name = WWWR
city =Roanoke, Virginia
area =Roanoke, Virginia Roanoke County, Virginia
branding = "3WR 910"
slogan =
airdate = 1991
frequency = 910 kHz
format =Southern Gospel
power = 1,000Watt s daytime
84Watt s nighttime
erp =
class = B
callsign_meaning = WWW Roanoke
former_callsigns =
owner = Perception Media Group, Inc.
sister_stations =WNRV
webcast =
website = [http://www.3wradio.com/ WWWR Online]
affiliations =WWWR is a
Southern Gospel formatted broadcastradio station licensed toRoanoke, Virginia , serving Roanoke andRoanoke County, Virginia . WWWR is owned and operated by Perception Media Group, Inc.History
The original call letters were WRKE when the station signed on in April 1957. In 1959, the call sign became WHYE ('Y' Radio) with a very slick top-40 presentation. To get attention, the first day of programming featured the song "The Old Mummer's Strut", by The Nu Tornadoes, played continuously. The success was immediate. However, WHYE was hampered by its daytime-only license against WROV-AM's 24-hour broadcast day, and by July of 1964 had flipped to country. They saw success again for a year or so until WSLS changed to full-time country music programming. In 1966, WHYE became WPXI, again a Top-40 format slickly presented, And again, hampered by being daytime only. WPXI sputtered to an end in 1968. The next format and call letters were R&B and WTOY.
External links
* [http://www.3wradio.com/ 3WR 910 Online]
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