David Liederman

In 1979 chef David Liederman[1] (b 1949, New York, New York) began to create cookies that became the basis for the David's Cookies line of desserts, baked goods and cookie dough. Before settling into doing baked goods Liederman's jobs included practicing law and was the first American to work as a cuisinier at Troisgros, a Michelin 3 star restaurant in Roanne, France. Starting with a $30,000 investment, he opened his first David's Cookies store on Second Avenue, near 54th Street next door to Chez Louis, his first restaurant.

Liederman built David's Cookies into a $35 million-a-year food retailer within six years. It is the sale of batter and cookie dough, instead of the sales of the actual baked cookies, that built most of the profits. With 13 secret ingredients, the batter is mixed in Fairfield, NJ and the dough is sold to distributors.

In 1989 Liederman wrote Running Through Walls. This was a book on how to do a startup. It includes recommendations for doing a business plan, raising money and business formation.

In 1990 David co-wrote, with freelance writer Joan Schwartz, David's Delicious Weight-Loss Program. In the book Liederman explains a weight control plan where he lost over 100 pounds and greatly reduce his cholesterol count.

In the mid-1990s Liederman opened a theme restaurant, Television City, in Rockefeller Center. The restaurant had an early days television motif and celebrity backing. Later in the 1990s he opened Chez Louis, a homage to Antoine Magnin of Chez l'Ami Louis in Paris, which specializes in roasted chicken.

After years of watching his previously owned David's Cookies become skilled in the selling of mediocre products on the internet, HSN, and institutionally, Liederman has decided to return to the cookie business. He will launch LOUIE'S COOKIES, named after his granddog, in 2011. LOUIE'S COOKIES will sell fresh cookie dough for baking at home. Liederman has developed a chocolate in Switzerland he believes is superior to the Lindt chocolate used when he introduced David's Cookies in 1979.

• Frydman, Ken "David Liederman: Cookie goliath sees no bounds - David's Cookies", Nation's Restaurant News, 1985-8-5. Retrieved on March 21, 2007.
• Belvoir Media Group, LLC "David's Delicious Weight-Loss Program", Environmental Nutrition, August, 1990.
• Burros, Marian "RESTAURANTS; The Name, but Not the Decor, Is Familiar", New York Times, April, 1999.

External links

• http://www.davidscookies.com

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Name	Liederman, David
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