- Dan Hill (Sensory Logic)
Dan Hill is the President of
Sensory Logic , Inc., founded in 1998 as a scientific consumer insights firm that specializes in gauging both verbal and nonverbal, subconscious reactions to advertising, store environments, and product design, packaging and presentation. He has also provides executive coaching for sales force training relating to interpersonal communication skills.Prior to launching Sensory Logic, Dan held positions in business and state government. In business, Dan was the director of Executive Communications for the Newark, New Jersey based utility company
PSE&G . There he co-chaired a branding task force, organized the annual employee meetings, and was responsible for creating one of the top 11 annual reports in Financial World’s 55th Annual Report Competition. While serving as a regulator at theNew Jersey Division of Consumer Affairs , Dan was honored by the state senate for negotiating one of America’s first car leasing laws and spearheaded the creation of a 29-state task force on car repair reform for the National Association of Attorneys General. In academia, Dan earned a Ph.D. in English fromRutgers University and a Masters in Creative Writing fromBrown University after undergraduate studies atOxford University andSt. Olaf College .His award-winning creative writings have been published in
The New York Times and noted with distinction in the 1994, 1991 and 1989 editions of The Best American Essays. Since the release of his business book, [http://www.wiley.com/WileyCDA/WileyTitle/productCd-0471444391.html Body of Truth: Leveraging What Consumers Can’t or Won’t Say] , published byJohn Wiley & Sons , he has been featured inBusiness 2.0 [Citation
last = Raskin
first = Andy
title = A Face Any Business Can Trust
journal = Business 2.0
date = January 23rd
year = 2004
url = http://money.cnn.com/2004/01/23/technology/business2_focusgroups/index.htm
doi =
id = ] , on NPR’s Marketplace, and quoted inThe Wall Street Journal and The New York Times. Dan’s second book, , published byBeaver’s Pond Press , will be released September 18, 2007.References
External links
General
* [http://www.sensorylogic.com/ Sensory Logic web site]
Wikimedia Foundation. 2010.