Wire The Market

Infobox_Company
company_name = Wire the Market
company_
company_type = Private
foundation = Savage, Minnesota, U.S. (2002)
location = 2626 East 82nd Street - Suite 220
Minneapolis, Minnesota 55425

key_people = Brett Norgaard, Co-founder and CEO| industry = Lead generation
Marketing
Research
slogan = "The Essential Go-To-Market Advantage."
homepage = [http://www.wirethemarket.com www.wirethemarket.com]

"Wire the Market" is a Savage, Minnesota, Minnesota-based research and appointment-setting company providing high tech companies with the appropriate demand, insight, and action to reach their revenue and market share objectives. It was founded in 2002 by Brett Norgaard and Mark Galloway to expand Norgaard Marketing Group.

As of June 2007, Wire The Market's active client list includes AVTEX, Arcadia, Aria Solutions, BidShift, Digital Fuel, DRC, Electrosonic, Lawson, Quantum Retail, Reese Partners, SMEAD, Sopheon, SunGard, Vocabra, and XATA.

Former Wire The Market clients include the 3PR Corporation, Apex IT, BI, BT, Caveo Technology, Ceridian, Catalog Marketing Services, Espiria, Ever America, Forsythe, Four51, International Decision Systems, Mayo Clinic, Prefer Network, Realization, Retek, Staubach, Sun Microsystems, Winrep, and Xiotech.

Company Overview

Wire The Market provides clients a competitive advantage through actionable intelligence about their accounts, competitors, and markets. Solutions and programs are delivered as a managed service, providing clients with high-touch response and interaction along with the most comprehensive market intelligence and research services available in the market today. Unlike general business information services that provide the same reprocessed financial and business information to everyone in a high-volume mode, Wire The Market provides a customized research and market intelligence agenda for each of its clients. Its personalized approach insures that each of its clients has an intelligence advantage. Gartner Group recently called what it does the "outsourced CIA for sales and marketing."cite web | url=http://www.wirethemarket.com/second_level.cfm?page_view=about&submenu=overview | title=Wire The Market: Company Overview | publisher = Wire The Market | date = 2005 | accessdate=2007-07-16]

Solutions

Wire the Market offers five different solutions to its clients:
* Executive Access
* Market Insight
* Account Intel
* Competitor Intel
* Market Intel

Management Team

= Brett Norgaard, CEO =

Brett Norgaard is a co-founder of Wire The Market, Inc.

In his 20 plus year career, Brett has worked in sales, marketing, customer service and management roles. Prior to Wire The Market, he started the firm Norgaard Marketing Group to successfully position high tech internet companies with the leading industry analyst firms. Before that, he was an executive at the Fortune 500 company Comdisco responsible for all aspects of the firms' strategic relationships with the leading industry analyst firms. Prior to that, he led the strategic marketing efforts of the managed network services firm MTI Group - Netforce where he had responsibility for industry analysts, strategic alliances and competitive intelligence. Before that, he was an account executive selling high tech software, hardware and services to major accounts at OPM Information Systems in the Twin Cities.

Brett has addressed audiences such as Gartner Group's ServiceTrends Conference, HPTV with Computer Chronicles Host Stuart Cheifet, the CPA Society, an Ethernet Industry Forum, The Executive Group, the Sales and Marketing Executives and the Branch Productivity Institute (BPI). He also participates on Executive Advisory Panels for McKinsey & Company, Gartner Group and the BPI. He is the co-author of the "Branching Out" authored by Frank Troppe (SuccessDNA 2004) where he focused on Branch Intelligence strategies and tactics.

He is involved with several entrepreneurial and management programs at St. Olaf College, his alma mater, where he is a frequent guest lecturer.

Brett is a frequent volunteer in his community - coaching, church, and mentoring. He lives in rural Northfield with his wife and three children.

References