Salience (communication) — Salience is the state or condition of being prominent. The Oxford English Dictionary defines salience as most noticeable or important. The concept is discussed in communication, sociology, psychology, and political science. It has been studied… … Wikipedia
Social cognition — ] .Basic processesCognitive representations of social objects are referred to as schemas. These schemas are a mental structure that represents some aspect of the world. They are organized in memory in an associative network. In these associative… … Wikipedia
Salience (semiotics) — This article is about salience in the field of semiotics, for other meanings see Salience. In semiotics, salience refers to the relative importance or prominence of a piece of a sign. The relative salience of a particular sign when considered in… … Wikipedia
Framing (social sciences) — For other uses, see Framing (disambiguation). Contents 1 Framing effect in communication research 1.1 Frame building 1.2 F … Wikipedia
Mortality salience — is a term which describes awareness of one s eventual death. Potential to cause worldview defense Mortality salience has the potential to cause worldview defense, a psychological mechanism which strengthens people s connection with their in group … Wikipedia
Availability, salience and vividness — are three terms which refer to very similar things in social psychology but have slightly different meanings. They may actually all refer to the same underlying concept, and they positively influence one another, but they are each used… … Wikipedia
Identity (social science) — Identity is an umbrella term used throughout the social sciences to describe an individual s comprehension of him or herself as a discrete, separate entity. This term, though generic, can be further specified by the disciplines of psychology and… … Wikipedia
Memory and social interactions — Memory underpins and enables social interactions in a variety of ways. In order to engage in successful social interaction, organisms must be able to remember how they should interact with one another, who they have interacted with previously,… … Wikipedia
Agenda-setting theory — states that the news media have a large influence on audiences, in terms of what stories to consider newsworthy and how much prominence and space to give them.[1] Agenda setting theory’s main postulate is salience transfer. Salience transfer is… … Wikipedia
Terror management theory — (TMT) is a developing area of study within the academic study of psychology. It looks at what researchers claim to be the implicit emotional reactions of people when confronted with the psychological terror of knowing we will eventually die (it… … Wikipedia
