White Lightning (cider)

White Lightning (cider)

White Lightning is a brand of cheap white cider (or more accurately fermented corn syrup) brewed by Scottish Courage in the UK. Although originally available in a 3 litre bottle (advertised as 3 litres for the price of 2 litres), in 2004 Scottish Courage announced that bottles of White Lightning would be produced at a maximum of 2 litres in order to restore value to the "cider" drinks market and to pursue the perhaps difficult goal of promoting responsible drinking amongst consumers of such products. [ [http://news.bbc.co.uk/2/hi/uk_news/scotland/3650248.stm BBC News Article] ] The UK Department of Health recommends that males drink no more than 3–4 units of alcohol a day and women drink no more than 2–3. [ [http://www.dh.gov.uk/en/Policyandguidance/Healthandsocialcaretopics/Alcoholmisuse/Alcoholmisusegeneralinformation/DH_4062199 Uk Department of Health] ] At 7.5% alcohol by volume, the 3 litre bottle contained 22.5 units of alcohol.

During early 2000s, White Lightning was synonymous with the yob culture of the UK mainly because of its low price and availability in corner shops.

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