Sundance 608

Sundance 608

Sundance 608 was the first of the Sundance Cinemas, a branch in the Sundance Group, to open in the United States,Cite web|url=http://www.channel3000.com/entertainment/11322056/detail.html|title=Media Gets Sneak Preview of New Sundance Theater|accessdate=2008-07-15|publisher=WISCTV/Channel 3000|year=2007-03-21] just ahead of San Francisco's Sundance Kabuki Theater. Sundance 608's grand opening in its new green setting was held on May 11, 2007.Cite web|url=http://www.channel3000.com/entertainment/13306455/detail.html|title=Sundance 608 Opens Friday|accessdate=2008-07-15|publisher=WISCTV/Channel 3000|year=2007-05-11] It is located in the Hilldale Shopping Center in Madison, Wisconsin where it replaced the former Hilldale Theater. The "608" is a reference to South-Western Wisconsin telephone Area codeVerify source|date=May 2008 and Madison was selected as the first location for Sundance Cinemas due to the level of interest in independent film in the region.Cite web|url=http://www.madison.com/tct/news/index.php?ntid=132647&ntpid=0|title=Redford Hopes Moviegoers will Linger|accessdate=2008-07-15|year=2007-05-07|author=Rob Thomas|work=The Capital Times]

Sundance 608 contains six stadium-seated auditoriums, a caffé, bistro, bar, rooftop bar, and "Gallery 608", which sells Sundance-related arts and merchandise as well as artwork produced by local artists. The added activites were seen by the Sundance Group as a means of changing the way customers viewed going to the movies and to make the movie theater more of a destination.There are hopes that this style of combined experience will drive more business to other theaters in the region as well. Cite web|url=http://www.madison.com/archives/read.php?ref=/wsj/2007/05/10/0705100254.php|title=More Than Just a Movie|accessdate=2008-07-15|year=2007-05-10|author=Gayle Worland|work=Wisconsin State Journal]

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