This Time (Melanie C song)

Infobox Single
Name = This Time


Artist = Melanie C
Album = This Time
B-side = "We Love To Entertain You", "Understand" (Alternative Version)
Released = flagicon|Germany October 12, 2007flagicon|UK October 22, 2007
Format = Maxi single, CD Single, 7-inch, Digital download
Recorded = 2006 (Album Version)
2007 (Single Version)
Genre = Pop
Length = 3:27 (Single Version)
3:22 (Album Version)
Label = Red Girl
Producer = Peter-John Vettese
Writer = Adam Argyle
Certification =
Last single = "Carolyna" (2007)
This single = "This Time" (2007)
Next single = "Understand" (2008)
Alternative

"This Time" is the fourth and final international single from Melanie C's fourth solo album of the same name, releasing in UK the same week with Spice Girls re-united for the world tour in Los Angeles.

Written by Adam Argyle, the single was released on October 12, 2007 in Germany, Switzerland and Austria and on October 22, 2007 in UK. Melanie re-recorded this track for a new single version.The single features a B-side track called "We Love to Entertain You" which was used for 2007's Pro7 Starforce campaign in Germany. A video with Melanie performing "We Love to Entertain You" was shown on the Pro7 trailers truth the end of 2007 and in 2008.

In Germany, due to a lack of promotion, the single debuted at a low #71 and rose to #69 in its second week on the chart, making it the lowest charting single from her time on Red Girl Records. In the UK, after no support from the media (no radio airplay at all), distribution problems, it became the lowest charting single of her solo career, peaking at a disappointing #94, selling 2,501 coppies in its first week. However, the song become the only one of the "This Time" album era to be played once on BBC Radio 1 in UK.

Music video

The video shoot of this single was cancelled in August 2007, due to the tragic death of video director Tim Royes. Melanie filmed the video in September 2007 with Tim's friend & director Adrian Moat, as a tribute to the late video director. [ [http://www.melaniec.net/ MelanieC.net news archive] ]

The music video was premiered on September 21, 2007 on Melanie C's official website.In the first day of its release, music video become "The Most Viewed: Music Video" on YouTube chart.

Track listings and formats

These are the formats and track listings of major single releases of "This Time":;UK Maxi single
# "This Time" (Single Version)
# "Understand" (Alternate Version)*
# "We Love To Entertain You"
# "This Time" (Video)

;UK 7-inch single
# "This Time" (Single Version)
# "Understand" (Alternate Version)*

;German Maxi single
# "This Time" (Single Version)
# "We Love To Entertain You"
# "Understand" (Alternate Version)*
# "This Time" (Album Version)

;Switzerland 2-track CD single
# "This Time" (Single Version)
# "We Love To Entertain You"

* Due to an error at the mastering studio, all releases contain the original version of "Understand", despite them being labelled as containing the Alternate Version. To rectify this error, Melanie C's official website is giving the correct track away as a free download.

Charts

References

External links

* [http://www.melaniec.net Official site]
* [http://www.myspace.com/buymelaniec This Time Shipping Service]