- WKXS-FM
Infobox Radio station
name = WKXS-FM
city = Leland,North Carolina
area =
slogan =
branding = 94.5 The Hawk
frequency = 94.5MHz
airdate =
share = 6.4, #5
share as of = Fa'07
share source = R&R [cite news | first= | last= | coauthors= | title=Wilmington Market Ratings | date= | url=http://www.radioandrecords.com/RRRatings/DefaultSearch.aspx?MarketName=Wilmington&MarketRank=%20 | work =Radio and Records | pages = | date = | language = ]
format =classic hits
power =
erp = 3,800watt s
haat = 126.7meter s
class = A
facility_id = 25998
coordinates = coord|34|12|35|N|77|56|53|W|type:landmark
callsign_meaning =
former_callsigns = WAHG (1994-1994)
WAAV-FM (1994-2000)
owner =Cumulus Media
licensee =
sister_stations =WGNI ,WMNX ,WWQQ-FM
webcast =
website = [http://www.945thehawkradio.com 945thehawkradio.com]
affiliations =94.5 The Hawk is a
radio station broadcasting aclassic hits format and airingJohn Boy and Billy in the morning. Licensed toLeland, North Carolina , USA, the station serves the Wilmington area. The station is currently owned byCumulus Media . [ cite web|url=http://www.fcc.gov/fcc-bin/fmq?call=WKXS-FM |title=WKXS-FM Facility Record |work=United StatesFederal Communications Commission , audio division ]History
Cumulus Broadcasting purchased four Wilmington radio stations in Spring 1997. After a survey, general manager Clay McCauley said, "Basically, we found a hole in the market big enough to drive a
Mack truck through." 25 percent of the market's population wasAfrican-American , but only one radio station was reaching that audience.On Friday, October 3, 1997, WAAV-FM began repeatedly playing "Kiss" by The Artist Formerly Known As Prince. The new Kiss 94.1 was "All Prince, All the Time" until program director Ken Johnson (from WILD in Boston) played "If Only for One Night" by
Luther Vandross on Monday, October 6. The newurban adult contemporary format would includeToni Braxton ,Whitney Houston ,Anita Baker andMichael Jackson . The target audience would be similar to that of 97.3 Coast FM, which had been the area's onlyurban contemporary station since 1992. However, Kiss would lean more toward older songs, and the station would not playrap . Local DJs and community involvement were a priority, andTom Joyner did the morning show. [Eric Crawford, "Kiss Went on All Weekend," "Star-News", October 7, 1997.]Kiss received a signal improvement that included a move to 94.5. Still, because of low ratings, the format that included
Teddy Pendergrass andAretha Franklin was changed toclassic rock on September 21, 2006. The first song was "Take the Money and Run " by theSteve Miller Band . In December 2006, the station added John Boy and Billy, who had been under contract with WRQR. [Angela Mack, "Fans KISS Favorite Radio Station Goodbye," "Star-News", October 30, 2006.]References
External links
*FM station data|WKXS-FM
Wilmington Radio
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