Know Your Product

Infobox Single
Name = Know Your Product


Caption =
Artist = The Saints
from Album = Eternally Yours
A-side =
B-side =
Released = February 1978
Format = 7" single
Recorded = Roundhouse and Wessex Studios, London, May 1977
Genre = Punk rock, R&B
Length = 3:14
Label = EMI 11673 (Australia)
Harvest 5148 (UK)
Writer =
Producer = Ed Kuepper, Chris Bailey
Certification =
Chart position =
Last single = "This Perfect Day"
(1977)
This single = "Know Your Product"
(1978)
Next single = "Security"
(1978)
Misc =

"Know Your Product" is a song written by Ed Kuepper and Chris Bailey for Australian rock band The Saints. Released in February 1978, it was the second single from the group's second album, "Eternally Yours". Noted for its then-unusual mix of prominent brass with a punk guitar sound, the track has been described as a "pile-driving surge of raw soul power and one of the greatest singles from the punk rock period."John Robb (2006). "Punk Rock: An Oral History": pp.412-413]

A transitional record for The Saints, "Know Your Product" developed the aggressive punk sound of their debut single "(I'm) Stranded" (1976) while anticipating the horn-driven R&B of their next album "Prehistoric Sounds" (1978).Andrew Stafford (2004, 2006). "Pig City: From The Saints to Savage Garden": pp.57-76] Regarding its musical influences, singer Chris Bailey later said, "Thank Sam and Dave for the brass section! And Stax's horns." Lyrically the song was a cynical take on consumerism; in a 2004 interview, guitarist Ed Kuepper agreed that it was "like a distant cousin to '(I Can't Get No) Satisfaction'." [Christopher Hollow (5 May 2004). [http://www.brella.org/sandpebbles/tarantula.html Interview with Ed Kuepper] ]

A video of the band performing "Know Your Product" was released, shot entirely in solarised colour. The single did not chart, however, Bailey noting "Tony Blackburn didn't like it, which was the biggest compliment you could have at the time." The B-side, "Run Down", also appeared on "Eternally Yours"; in place of the A-side's horns it employed harmonica to augment the band's regular guitar, bass and drum sound. Another track on the album was punningly titled "No, Your Product".

"Know Your Product" was used as the title of a 1996 compilation of The Saints' punk-era music. Hunters and Collectors covered the song in 1994, while Midnight Oil recorded a live version in the late 1990s. It appeared on the soundtrack of the film "Head On" in 1998.

Track listing

Both songs written by Ed Kuepper, Chris Bailey.
#"Know Your Product" – 3:14
#"Run Down" – 2:31

Personnel

*Chris Bailey – vocals
*Ed Kuepper – guitar
*Ivor Hay – drums
*Algy Ward – bass
*Graham Preskett – brass arrangements ("Know Your Product")
*Iain Ward – harmonica ("Run Down")

Notes