- LowerMyBills.com
LowerMyBills.com is a consumer finance corporate Web site, owned by
Experian , that connects prospective mortgage borrowers to lenders. It was founded byMatt Coffin in 1999.Fact|date=July 2008 It is well-known for its banner ads, which generally include bizarre or nonsensical animations that are not related to financial matters.Stone, Brad. [http://www.nytimes.com/2007/01/18/business/media/18adco.html?ex=1326776400&en=8e23cfa32287a916&ei=5088&partner=rssnyt&emc=rss "Don’t Like the Dancing Cowboys? Results Say You Do"] , "The New York Times ",January 18 ,2007 . AccessedMay 16 ,2007 .] [Gomes, Lee. [http://online.wsj.com/article/SB117866952685696562.html?mod=googlenews_wsj "As Web Ads Grow, Sites Get Trickier About Targeting You"] , "The Wall Street Journal ",May 9 ,2007 . AccessedMay 16 ,2007 . "Advertisers say the biggest thing in online ads these days is "rich media," a catchall phrase for those ads whose contents shimmy and shake. LowerMyBills.com is notorious for its endless loops of silhouetted dancers and surprised office workers. Other ads come alive when you move the mouse over them, ballooning to claim even more screen real estate to sell cars, movies, laundry soap and more."]The then-privately held company was purchased in 2005 by Experian for $330 million, with performance-based incentives that could add an additional $50 million over the next two years. In the year ending
March 31 ,2005 . the company had an operating profit of $26 million on sales of $120 million. [ [http://www.forbes.com/markets/feeds/afx/2005/05/05/afx2002743.html "ROUNDUP GUS beefs-up Experian with LowerMyBills.com purchase"] , "Forbes ",May 5 ,2005 . AccessedMay 16 ,2007 .] [ [http://www.experiangroup.com/corporate/news/releases/2005/2005-05-05/ "Acquisition of LowerMyBills.com by Experian for $330m plus earn-out"] ,Experian press release datedMay 5 ,2005 . AccessedMay 16 ,2007 . "The purchase price is $330m, plus a maximum performance-related earn-out of $50m over the next two years.... "On a pro-forma basis, sales in the year to 31 March 2005 were $120m with operating profit of $26m. Further strong growth in sales and profit is expected in the current financial year and beyond."]TNS Media Intelligence reports that the company spent nearly $75 million on web advertisements in 2006 through November, making it one of the medium's largest advertisers.
In December 2007, Experian launched [http://www.lowermybills.co.uk LowerMyBills.co.uk] for UK consumers.
References
External links
* [http://www.lowermybills.com/ LowerMyBills.com]
* [http://www.lowermybills.co.uk LowerMyBills.co.uk]
* [http://lowermybillswatch.blogspot.com/ LowerMyBills.com AdWatch]
Wikimedia Foundation. 2010.
