Margo (soap)

Margo (soap)

Margo is a brand of soap manufactured in India. The soap has neem as its main ingredient.[1] The soap was manufactured by Calcutta Chemicals[2] and was launched in 1920.[3] In 1988 the soap was among the top five selling brands in India, with a market share of 8.9%.[4] As of 2001, the brand was worth INR75 crores and belonged to Henkel-SPIC.[5] As of 2003, the brand was relaunching new products focused on the younger demographics and had a market share of close to 2% of the premium soaps segment in India.[6]

References

  1. ^ Rural marketing in India: a case study. Anmol Publications PVT. LTD. 2002. pp. 174, 167. ISBN 9788126110452. http://books.google.co.in/books?id=n7vXSz2ZHroC&lpg=PP1&pg=PP1#v=onepage&q&f=false. 
  2. ^ Biodiversity Depletion. Encyclopaedia of Sustainable Development Series. 6. Anmol Publications PVT. LTD.. 1998. p. 328. ISBN 9788174889553. http://books.google.co.in/books?id=VCf6gZF3aFcC&lpg=PA328&dq=margo%20soap&pg=PA328#v=onepage&q=margo%20soap&f=false. 
  3. ^ Singh, K. K. (2009). Neem: A Treatise. I. K. International Pvt Ltd. p. 480. ISBN 9788189866006. http://books.google.co.in/books?id=PyYRUCoIDk4C&lpg=PA481&dq=margo%20soap&pg=PA480#v=onepage&q=margo%20soap&f=false. 
  4. ^ Sengupta, Subroto (2005). Brand positioning: strategies for competitive advantage. Tata McGraw-Hill. p. 29. ISBN 9780070581593. http://books.google.co.in/books?id=KtVdGFjYuxsC&lpg=PP1&pg=PP1#v=onepage&q&f=false. 
  5. ^ "Extending Margo's soap saga". The Hindu Business Line (The Hindu). 22 November 2001. http://www.hinduonnet.com/businessline/catalyst/2001/11/22/stories/1922f05d.htm. Retrieved 16 November 2010. 
  6. ^ "Margo soap re-launched; to target youngsters". The Hindu Business Line (The Hindu). 17 June 2003. http://www.blonnet.com/2003/06/17/stories/2003061700470600.htm. Retrieved 16 November 2010. 

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