Oumi

Oumi

Oumi is a Swedish television series in 24 episodes broadcast on Kanal 5.

The series was directed by Hans Pihl and Pontus Ströbaek, the host was Mi Ridell as Oumi. Ridell used make-up, posed as Japanese and told famous Swedes that they were interviewed for a program called Good Morning Tokyo. Oumi conducted the interviews so that the interviewee usually was uncomfortable or embarrassed before finally unmasking.

The series was strongly protested by Swedish-Korean adoptees and second generation Japanese in Sweden, feeling it ridiculed and stereotyped views of Asians. Comparisons suggested that the show would have never been aired if the host had pretended to be an African or Arabic person since these groups have a strong presence in Sweden and would have been able to raise a protest a lot easier.

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