WPRW-FM

WPRW-FM

Infobox Radio station
name = WPRW


city = Martinez, Georgia
area = CSRA
branding = "Power 107"
slogan = "Blazin' Hip Hop & R&B"
airdate = 1994
frequency = 107.7 FM
format = Urban Contemporary
power =
erp = 24,500 watts
class = C2
callsign_meaning = "Power" (station moniker)
former_callsigns =
owner = Clear Channel Communications
sister_stations =
webcast =
website = http://www.power107.net/
affiliations =

WPRW, also known as "Power 107", is an Urban Contemporary station located in the Augusta, Georgia radio market. The station is licensed by the FCC to Martinez and transmits on 107.7 FM with a ERP of 24.5 kW.

Station History

107.7 signed on as WKBG in 1994 with a Country format. In 1996, WKBG became WUUS, re-branding itself as "US 107". The station spent much of the late 90s going up against established Country outlet WKXC, but fared poorly in the ratings.

In November 1999, the station switched over to Urban as WPRW, adopting the "Power 107" handle. This station became the first serious challenger to longtime Urban outlet WFXA and both stations have been battling each other in the ratings ever since. At one time WPRW was the syndicated home of the Star and Buc Wild Morning Show; nowadays it carries Steve Harvey in the mornings.

The station is owned by Clear Channel Communications

External links

* [http://www.power107.net/ Power 107's official website]
* [http://www.power107.net/ WPRW's FCC entry]


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