Eastland Mall (North Versailles, Pennsylvania)

Infobox shopping mall
shopping_mall_name = Eastland Mall


image_width =
caption =
location = 833 East Pittsburgh-McKeesport Blvd
North Versailles Township, Pennsylvania
opening_date = August 15, 1963
closing_date = February 15, 2005
developer = Gimbels
manager =
owner = Gimbels (1961-1988)
Benderson Development Company (1988-2007)
number_of_stores =
number_of_anchors =
floor_area =
floors = 2, Gimbels had a partial 3rd floor
parking =
website = [http://benderson.com/html/portfolio/brochures/Pennsylvania%20FLYERS/Eastland%20Centre%20PA_1.pdf Eastland Centre]

Eastland Mall was a two-level, enclosed shopping mall located at 833 East Pittsburgh-McKeesport Blvd in North Versailles, Pennsylvania, situated on 57 acres of land at the peak of a hill overlooking the Monongahela Rivercite web | last= Togyer | first=Jason | title =Death of a Mall| work =Tube City Online| url = http://mmrrc.dementia.org/mckhistnveast.htm | accessdate = 2007-05-01] . The mall was home to such stores as Gimbels, Sears, J.C. Penney, F.W. Woolworth Company, and Gee Bee discount store. The mall annex also included a two screen movie theater and auto repair center.

Opening

The Gimbels department store chain began construction on Eastland Mall in 1961. After approximately two years of construction and $12 million of construction costs, Eastland Shopping Plaza opened on August 15, 1963. In addition to a 200,000 square foot Gimbels, some of the nation's largest stores, J.C. Penney, Sears, National Record Mart, May-Stern, Kinney Shoes, Thom McAn, and F.W. Woolworth Company moved into the mall.

When Eastland Shopping Plaza opened, downtown McKeesport (the largest retailer in the Mon-Valley at the time) suffered as Sears and J.C. Penney moved from McKeesport into Eastland Shopping Plaza. Three other McKeesport retailers, Immel's, Wander Sales, and Richard's Shoes, opened stores in Eastland. At its peak in the 1960s, Eastland Shopping Plaza employed 800 people.

Decline

Local residents say that the mall was doomed from the start. While Gimbels was being built, high winds blew down its unfinished brick walls.

The upper level of Eastland was originally an open-air marketplace. After a fire destroyed much of the property and caused $1 million worth of damage on June 6, 1973, a roof was added and the entire mall was enclosed. At this time the "Shopping Plaza" in Eastland's name was changed to "Mall" and a Gee Bee discount store was opened.

Just six years after its opening Eastland faced competition from all-enclosed Monroeville Mall, then billed as the largest mall in the United States, located under six miles away. Four years earlier, Eastland saw competition from South Hills Village, the country's largest (and first two-story) enclosed mall, in Upper St. Clair and Bethel Park. In 1979, Century III Mall, the third largest enclosed shopping center in the world (at that time), opened 10 miles away in West Mifflin to further speed the decline of Eastland as J.C. Penney relocated from Eastland Mall to Century III Mall.

Furthermore, whereas these three malls were located in and around more affluent suburbs, Eastland was located primarily around old mill towns. Many of these communities lost vast amounts of population during the lifetime of the Eastland Mall. Braddock, which East Pittsburgh-McKeesport Blvd leads directly into two miles away, had approximately 12,000 residents in 1963. By the mall's close in 2005 it had fewer than 3,000. This demographic change took with it potential customers and employees of Eastland Mall.

After Eastland Mall had already filed for Chapter 11 bankruptcy, its most devastating blow came in September 1986 when Gimbels, which had developed and owned the mall, went out of business, taking most of Eastland's tenants along with it. Benderson Development Company of Buffalo, NY purchased the mall from the bankrupt Gimbels department store two years later.

For the next 20 years Eastland tried to stay afloat with a variety of unique tenants - including a PennDOT state driver's license testing center, a beer distributor (Beer World, located in the old J.C. Penney's), a distribution center for Xerox, the local magistrate's office, a professional wrestling center (PWX, owned by James Miller), a bingo parlor (Eastland Social Hall Bingo), and a low power TV station, WBYD-CA. Most notable was the addition of a two story indoor and spacious outdoor flea market in the space once occupied by Gimbels which, according to a flea market manager, drew 500 vendors and 2,000 customers per weekend at its peak [cite web | title =Flea market shuts down| work =Pittsburgh Post-Gazette | url = http://www.postgazette.com/pg/05047/458007.stm| date = 2005-02-15 | accessdate = 2007-05-01] .

Many smaller retail stores then opened inside the mall, including Harper's Bazaar (a mom-and-pop women's clothing store run by Jim and Carol Harper), Kennywood Messenger Service (a notary and vehicle licensing service), Amer-a-Quick printing service, a barber shop, and a beauty parlor. The revival was temporary. In the 1990s, the flea market was moved off to the side in the old Gee Bee store, taking foot traffic away from the retail stores located inside the mall.

The building then fell into a state of ruin. By the time the mall closed in 2005, it was only worth $1.38 million - less than the $1.4 million that Benderson Development Company paid for it 1988. By that point, trash cans holding water falling from the leaky roof abounded throughout the mall. Parts of the original Gimbels facade had collapsed and the walls were showing stress cracks. The walkway was no longer heated and the tiles were so broken and floor so uneven the heels of a shopper's shoes often caught in the floor.

Two tenants survived for the entire 42-year life of the mall, Valley Shoe Repair and Marc Anthony's Hair Salon.

Although some tenants supported keeping the mall open, North Versailles Township officials wanted to see the property cleared and replaced by new retail space or housing. It was also rumored that University of Pittsburgh Medical Center (UPMC) purchased the property in order to centralize their Braddock and McKeesport hospital locations. After a year of sitting vacant, the mall, including the theater, was razed in early 2007. Benderson Development, the company who owns the Eastland property plans to build a multi use complex on the site known as "Eastland Centre". Benderson bills Eastland Centre as a Retail/Office/Warehouse/Distribution complex. Only 10 miles from downtown Pittsburgh, the centre is strategically located near a major population area, yet is situated in an area which is easy to access throughout the region. Eastland's proximity to major interstate highways make it a prime location for a warehouse/distribution center.cite web | title =Eastland Centre| work =Benderson Development| url = http://benderson.com/html/portfolio/brochures/Pennsylvania%20FLYERS/Eastland%20Centre%20PA_1.pdf | accessdate = 2007-09-03]

References

External links

* [http://deadmalls.com/malls/eastland_mall_pa.html Eastland Mall at deadmalls.com]
* [http://www.newyinzer.com/archive/dec06/frame.html New Yinzer magazine article with interior photos]