Coffee Vision Inc

Coffee Vision Inc

Coffee Vision Inc. is the company that holds the license for Starbucks Coffee locations in Quebec, Canada and, through subsidiary Coffee Vision Atlantic Inc., the Canadian Maritime provinces. [Wennberg, Megan. "Shop Talk", The Coast.ca. [http://www.thecoast.ca/1editorialbody.lasso?-token.folder=2006-07-27&-token.story=144627.112113&-token.subpub=] (retrieved April 17, 2007)] The exceptions are locations within Chapters book stores in these provinces, and outlets in Montreal's Trudeau International Airport and Halifax's Robert Stanfield airport.

The selection at CVI-owned Starbucks outlets differs slightly from standard Starbucks outlets by failing to include certain staples, such as canned and bottled Starbucks beverages, and certain fare, notably the Iced Coffee, is only available during specific seasons. CVI outlets in Quebec use Italian for all drink sizes (piccolo, mezzo, grande, venti), as opposed to American-style Starbucks which use a mix of English and Italian terms (short, tall, grande, venti). Locations inside Chapters bookstores in Quebec more closely resemble the American-style Starbucks outlets.

As of July 2006, Starbucks did not own any portion of CVI. [Starbucks Corporation, International Partnership Summary. July 5, 2006. [http://media.corporate-ir.net/media_files/irol/99/99518/fin_highlights/7InternationalPartnershipSummary.pdf] (retrieved April 17, 2007)] Until November 2006, CVI Starbucks locations did not accept American Express cards, but this is no longer the case.

CVI locations also provide paid wireless access through Bell Hotspot, though some locations have removed power outlets at tables in order to promote turnover.

Outside of Quebec and the Maritimes, Starbucks outlets in Canada are generally owned and operated by "Starbucks Coffee Canada", a wholly-owned subsidiary of the American company.

References


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