- Panasonic (brand)
company_name = Panasonic
Brand nameof Matsushita Electric Industrial Co.
company_slogan = "Ideas for Life."
foundation = March, 1918
location = flagicon|Japan Kadoma,
key_people = Fumio Ohtsubo, President
industry = Electronics
products = Television products
revenue = profit¥8,137 (in billions)
num_employees = 334,402
homepage = [http://panasonic.net/ Panasonic Global Site]
Panasonic (パナソニック "Panasonikku") is an
international brand namefor Japanese electric products manufacturer Matsushita Electric Industrial Co., Ltd. Under this brand Matsushita sells plasma and LCDdisplay panels, DVDrecorders and players, Blu-ray Discplayers, camcorders, telephones, vacuum cleaners, microwave ovens, shavers, projectors, digital cameras, batteries, laptop computers (under the sub-brand Toughbook), portable CD, analog tape decks and home stereo equipment, electronic components and semiconductors, all of which are marketed under their slogan "Ideas for Life."
On January 10, 2008 Matsushita announced that it intends to change the company name to Panasonic Corporation, effective October 1, 2008. The proposal to change the company's name was approved at the firm's annual shareholder's meeting on June 26. [http://panasonic.co.jp/corp/news/official.data/data.dir/en080626-3/en080626-3.html Matsushita Shareholders Approve Name Change to "Panasonic Corporation"] Headquarters News, June 26, 2008] Non-audio/visual products (mostly
home appliances) currently branded "National" in Japan will be marketed under the Panasonic brand.
The brand Panasonic was created by Matsushita in
1955for the Americas region because the National brand was already registered by others. [ [http://panasonic.net/brand/history/ Panasonic brand history] ] [ [http://panasonic.co.jp/corp/news/official.data/data.dir/en030422-4/en030422-4.html Matsushita expands use of Panasonic brand name worldwide] in April, 2003] The Panasonic brand was created from the elements "pan" meaning "all" combined with "sonic" meaning "sound", because it was first used for audio equipment.
Based on 2004 annual sales of electronics, Matsushita is the largest Japanese electronics maker ahead of Hitachi. Within the category of
white goods, Matsushita is the world’s largest manufacturer.Fact|date=February 2007 In the past, due to its imitation tactics Matsushita has been ridiculed in Japan as "Mane"shita" ("mane" means imitation), but in fact Matsushita does vast amounts of its own product planning, research and development.
Including its related companies,
Matsushitahas developed a wide variety of enterprises, centering on home electronics, industrial equipment, and telecommunications equipment. Though not widely advertised before, in recent years its notebook computer line ( Toughbook) has gained popularity and commercials for it are being aired on television. Other brand names associated with Panasonic include its "Viera" televisions and Lumixdigital cameras.
The company's management style and corporate culture have been often compared to competitor
SonyFact|date=August 2008. When Sony is doing well, the number of books that praise Sony management increases, when conditions reverse, then more books that praise Panasonic management style are displayed in bookstores.Fact|date=August 2008 Regardless of favorable sales and conditions, Sony and Panasonic are often viewed as rivals.Fact|date=August 2008 This view probably arose from the videotape format wars between VHS(supported by Panasonic) and Betamax(supported by Sony). ["VCRs open age of convenience for viewers." Yomiuri Shimbun. The Daily Yomiuri. Pg. 17. May 20, 1995.] The largest direct competition between Sony and Panasonic is currently in the segment of audio products; Panasonic is also considered as Sony's rival in sales of flat panel TVs, digital cameras and DVD recorders—areas where Panasonic is focusing its production, marketing and sales efforts. In contrast, Sony has recently diversified into the cinema, video game, and financial areas, whereas Panasonic's whitegoodshave no competition from Sony. After Sony's acquisitions of CBS Recordsand Columbia Pictures, Panasonic purchased MCA (including MCA Music and Universal Pictures) in 1991 but sold it out in 1995.Fact|date=August 2008
Matsushita's current corporate strategy is to seek cooperation and joint ventures in the development of certain technologies (such as
LCDs), while continuing to compete against other companies such as Toshiba, Hitachi and Minebeato become the benchmark for Japanese electronics.
Panasonic sells radio (audio) products for automobiles and light trucks in the US market under the Panasonic brand (aftermarket) and as OEM equipment in Japanese automobile brands such as
Toyota, Hondaand Subaru. Non-Japanese automakers such as Audihave also used OEM stereos made by Panasonic.
Panasonic Corporation of North America
Panasonic Corporation of North America is the name for the American branch of Matsushita. It was known as Matsushita Electric Corporation of America (MECA) prior to 2005. It is based in
Secaucus, New Jersey.
Panasonic Corporation in Europe
Shop@Panasonicis a chain of stores in the United Kingdomand Irelandwhich sells only Panasonic electronics. The store is based on the same structure as Sony Centre. The stores are usually located in shopping centres such as Centrale, and brand itself the "official Panasonic retailer".
Panasonic Mobile Communications
Panasonic Mobile Communications manufactures mobile handsets and related equipment for the Japanese market. It has the second largest marketshare for mobile phones in Japan after Sharp. It used to market its GSM phones worldwide, but in December 2005 the company announced its withdrawal from overseas markets. In summer 2008 rumours emerged that the company was considering to re-enter the Asian market with its VS84 handset.
Panasonic Avionics Corporation
Panasonic Avionics Corporation[http://www.panasonic.aero Panasonic Avionics] .] (PAC) is the world's leading supplier of in-flight entertainment(IFE) and communication systems. Headquartered in Lake Forest, Californiawhere engineering, development and testing is performed while system installation, field engineering, major quality functions, certification and program management are performed at the Bothell, Washingtonfacility - Panasonic Avionics Corporation employs approximately 2,800 employees based in over 70 locations worldwide, with major facilities in London, Toulouse, Hamburg, Dallas, Dubai and Singapore. A majority of the component manufacturing is carried out in Osaka, Japan.
The company provides airline passengers with a wide array of interactive applications at their seats, combining entertainment (digital music and movies on demand, games, interactive moving maps, satellite TV, and online shopping) with business tools (E-mail, live flight schedules, and in-flight internet access). PAC is also one of the chief suppliers to both
Boeingand Airbusand their IFE systems will be featured on both the Boeing 787 and the Airbus A380 aircraft.
Among the many worldwide customers that use PAC systems are award-winning airlines such as Emirates, Singapore Airlines and Virgin Atlantic.
Panasonic Avionics Corporation is a subsidiary of Panasonic Corporation of North America (PNA).
Timeline of Matsushita
*1918: Matsushita Electric Factory was founded.
*1927: National brand name was introduced.
*1931: Production of radios began.
*1932: Purchased patents crucial for building radios, and disclosed the information freely to other radio makers as a contribution to the development of the electronics industry in Japan.
*1933: Adopted a system of enterprise divisions. Constructed a large-scale factory at
Kadoma, Osaka, and moved production facilities there.
*1935: Restructuring of Matsushita Electric Industrial Company, establishment of the branch company Matsushita Electric Works.
*1941: Joined military production, manufacturing wooden boats and wooden airplanes.
*1946: Designated a restricted company by the
Allied PowersGeneral Headquarters.
*1952: With technical cooperation provided by the Netherlands'
Philips Electronics, Matsushita Electric Industrial Company was established. New factory construction and expansion followed.
*1954: Began cooperation with Victor Company.
*1957: Began the National Shop system—a sales distribution network solely for National products. It was a very effective sales network during Japan's high economic growth period.
*1965: Began enforcing weekly two-day worker breaks. Adopted a new sales system that decreased the number of channels involved in the sales process.
*1977: Began sales of VHS video.
*1983: Launched the
Panasonic JR-200 home computer.
*1986: Begin using Panasonic as a brand name in Japan.
*1989 August 1: Began large scale reform of technology departments.
*1990: Consumer electronics products in Japan switched from the National to the Panasonic brand.
Sanyo, Goldstar, Creative Labsand AT&Tare licensed to manufacture versions 3DO Interactive Multiplayer; cancelled in 1997 by The 3DO Companydue to major saturation of video gamessystems of the era, such as Nintendo's Nintendo 64, Sega Saturn, Sony's PlayStation, and other such machines.
*1993: Cancelled a joint venture agreementWhich? with Philips, and changed their contract to closed license.
*1994: Established joint venture Panasonic Shun Hing Industrial Sales (Hong Kong) Co., Ltd and Panasonic SH Industrial Sales (Shenzen) Co., Ltd in China with Shun Hing Electric Works (Hong Kong). Shun Hing's "
Rasonic" brand becomes a Panasonic subsidiary.
*1997: A group consolidation policy was introduced, reducing the number of subsidiary companies.
*2001: Panasonic releases a DVD-capable
Nintendo GameCubecalled the "Q" (Japan only).
Technicsproducts sold in the USA and Europe are renamed Panasonic.
*2003: Introduced the global brand and slogan, “Panasonic. Ideas for life.”
*2008: Matsushita Electric Industrial Co., Ltd. is to be renamed as Panasonic Corporation (pending approval at the shareholder meeting in June). [http://panasonic.co.jp/corp/news/official.data/data.dir/en080110-6/en080110-6.html Matsushita Electric to Change Name to Panasonic Corporation] ]
In early 2008, Panasonic partnered with
Shopatronto handle its online order fulfillment, incorporating retailers into the online sale. [ [http://www.panasonic.com/consumer_electronics/promotions/shopatron/shopatron.html Panasonic announces partnership with Shopatron] ]
Panasonic is a primary sponsor of
Toyota's Formula 1program ( Toyota F1), also known as Panasonic Toyota Racing. Hiro Matsushita, grandson of the company founder, is a former race car driver who stays actively involved in racing.
Panasonic is an official partner and sponsor of
Major League Soccer.
Panasonic also owns
Gamba Osaka, a team from the J.League, the main Japanese soccer league.
Sterling Marlinin the Nextel Cup Series. Panasonic was to sponsor the 14 in 24 races but the team shut down in July
Panasonic is the primary sponsor of the 2007
World Solar Challenge. [http://www1.wsc.org.au/ World Solar Challenge Homepage] ]
Panasonic has been a "top" sponsor of the Olympic Games since Seoul in 1988
Panasonic is the Official Worldwide Olympic Partner for
They were originally the official partner and sponsor of the
Boston Celticsfrom 1975 to 1989, along with Technics. Various Panasonic ads appear at the old Boston Gardenduring the 1980s.
Panasonic in popular culture
It is said that in "
Kachō Kōsaku Shima", a popular mangaseries written by Kensi Hirokane, the main character works at Hatsushiba Electric, which is modeled on the author’s work experience at Panasonic. The Osakaoffice which appeared in the comic is supposed to be the Matsushita Twin Tower at Kyobashi in Osaka, and when Kosaku is sent to work in China, the view from the Shanghaioffice is the same as the actual view from the Panasonic office in Shanghai.Fact|date=January 2008
In the anime series "The Melancholy of Suzumiya Haruhi" the main character Kyon uses a Panasonic FOMA 902i cell phone in episode 3.
In the popular Japanese
Asahi Broadcasting Corporationprogram "Panel Quiz Attack 25", the panel used in the stage setup was developed by Matsushita Electric. During the early days of the show, the technical staff of Matsushita Electric was stationed at the recording studio, in case of any unexpected occurrences.
"Weird Al" Yankovicsong I'll Sue Ya, he sues Panasonic for "drying his cat off in the microwave oven."
The Sarcology song "Kill Your ISP" accuses Panasonic of having a bad reputation for repairing faulty goods, with the lyric "Two months in the shop is driving me crazy, Panasonic contractors sure are lazy".
Panasonic is also known for featuring Japanese pop superstar
Ayumi Hamasakiin their TV commercials.
In the anime television show "
Death Note", a large screen showing a news report had a logo saying "Fanasonic", a pun on 'Panasonic'.
In one episode of the Simpsons cartoon, Homer is looking at a "Panaphonics" brand television, and Sorny (Sony) and Magnetbox (Magnavox).
In Rockstar's video game, "
GTA IV", there are various advertisements and logos for an electronics company called "Panoramic" which features a similar font and design.
Pan Sonic, the Finnish experimental electronic music duo was originally called Panasonic, but the name was changed after the corporation threatened with legal action.
* [http://panasonic.net/ Panasonic Global Site]
* [http://www.panasonic.com/ Panasonic Corporation of North America]
* [http://www.panasonic.aero/ Panasonic Avionics Corporation]
* [http://www.panasonic.co.uk/ Panasonic UK]
* [http://www.panasonic.fr/ Panasonic FR]
* [http://www.panasonic.co.in/ Panasonic India]
* [http://www.panasonic.com.au/ Panasonic Australia]
* [http://teampanasonic.com.au/ Teampanasonic Australia]
* [http://www.interlight.biz Panasonic Lighting Distributor]
* [http://www.robots.com/movies.php?sb=pa Panasonic Robot Videos]
* [http://panateldirect.com/ Panasonic Phone Systems]
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