The Flirtations

Infobox Musical artist
Name = The Flirtations


Img_capt =
Background = group_or_band
Alias = The Gypsies
Origin = South Carolina, United States
Genre = R&B, soul
Years_active = 1960–present
Label = Old Town Records, Josie, Deram, Centre City Records
Current_members = Ernestine Pearce
Shirley Pearce Viola Billups
Past_members = Leslie Johnson, Betty Pearce

The Flirtations (previously The Gypsies) are an all-female musical group who have recorded since the early 1960s.

In 1962 in New York, four women from South Carolina formed The Gypsies. They were Lestine Johnson and sisters Ernestine Pearce, Shirley Pearce and Betty Pearce.

In 1964 they signed to Old Town Records, where they released their debut single "Hey There, Hey There". The song achieved airplay only on local radio stations, but their next single — the J.J. Jackson-written "Jerk It" — was more successful, reaching #111 (pop) and #33 (R&B) in the spring of 1965. Despite the relative success of "Jerk It", Lestine Johnson left the group, replaced by Viola Billups. The Gypsies released only two singles on Old Town Records in 1966, giving them a total of four.

That year, now on Josie Records, the four women redubbed themselves The Flirtations and released the now-regarded northern soul ballad "Change My Darkness Into Light". It was ignored by DJs and sales suffered. The quartet then moved to Festival Records, where they released "Stronger Than Her Love" and "Settle Down" as a single, which failed to spark much interest. Betty Pearce left the group, reducing the Flirtations to a trio. After winning a small local talent contest in 1968 to see who could sound the most like the Supremes, they packed their bags and headed for England, where they signed to the Parrot label. (Tom Jones was signed to the label at that time.) Their only release was "Someone Out There" b/w "How Can You Tell Me?". Although the song received more airplay and recognition than their other singles, it did little. In late 1968 the trio went to Deram Records and released what would become their signature recording: "Nothing But A Heartache" — a dense, dynamic, earth-shattering melodrama produced by Englishman Wayne Bickerton and written by Bickerton with Tony Waddington. The B-side was a Christmas song entitled "Christmastime Is Here Again". In early 1969 the record was released in the United States, but with a different B-side ("How Can You Tell Me?"). In March "Nothing But A Heartache" entered the Billboard Hot 100, peaking at #34 in May and remaining on the Hot 100 for a then-impressive 14 weeks. The single also reached #31 in Cash Box. Reminiscent of mid-60s Supremes – particularly "Stop! In the Name of Love" — the single is now generally regarded as a pop and northern soul classic. The follow-up was less of a dance tune than the previous single. "South Carolina" was a ballad that reached only #111 pop in July 1969. In 1970, "Keep On Searching" was released and did nothing. However, this may have been due to confusion over whether the newest single was "Searching" or "What's Good About Goodbye My Love". The latter rocketed to #17 R&B in early 1970, but failed to make a dent in the pop charts. In July 1970 the trio scored another hit with the original version of Tom Jones's "Can't Stop Loving You". The song made #96 in Cash Box. 1971 saw their sixth and last Deram single, "Give Me Love". Taken from their 1970 LP "Sounds Like the Flirtations", it did not do well in the charts. The rest of their singles were not released in the U.S.

Throughout the 1970s the Flirtations released material on various labels. 1971 and 1972 Polydor titles included "Little Darling (I Need You)", "Take Me In Your Arms (& Love Me)", "Hold On To Me Babe" and "Love A Little Longer". In 1973, their Mojo Records releases included "Why Didn't I Think of That". In 1975 it was RCA's turn: "Dirty Work", "Mr. Universe", and "One Night of Love", which gained enough sales and airplay for another LP, "Love Makes the World Go Round", just before 1976. In 1977 they released the disco single "Earthquake", whose 12-inch version was a hit in 1983.

Loretta Noble replaced Viola Billups in 1972. Viola Billups had a solo career as Vi and as Pearly Gates. The Flirtations sang high energy songs such as "Time", "Earthquake", "Read All About It" and "Back On My Feet Again" through 1989. In 2007 the group recorded two new songs, "Resist the Temptation" for Ian Levine's album "Northern Soul 2007", and "Run for the Exit" for "Disco 2008", both also featuring solo tracks by Viola.

Revival

The band were rediscovered in the disco and northern soul circuits of Australia, Canada, New Zealand, the UK and the U.S.. In the UK "Nothing But A Heartache" was used in an advertising campaign for KFC and in 2007 was covered by The Freemasons. [http://www.soundsfamiliar.info/srch_advert.php] [http://www.juno.co.uk/products/265254-01.htm] . Ernestine Pearce can be seen at various venues along with Clem Curtis and Jimmy James as part of "The Soul Exposion" tour [http://www.bookemdanno.com/clientdetail.asp?id=6] .

Not Related

"The Flirtations" was also the name of a pro-LGBT a cappella group active in the '80s and early '90s. Their music provided an opportunity for both a celebration of gay culture and a call to arms in the battle against AIDS and homophobia. See also Michael Callen.

External links

* [http://www.soulfulkindamusic.net/gypsies.htm soulfulkingmusic.net] - List of recordings by The Flirtations/The Gypsies.
* [http://www.vikingsound.co.uk/the%20flirtations.htm vikingsound.co.uk] - Band Information Profile.