- Asüna
Asüna was a
captive import automobile brand created in 1992 for the Canadian market byGeneral Motors as a counterpart to Geo. It was one of two successors to the "Passport" brand, which had a similar intent.Preceding the Asüna brand was the "Passport" brand, which sold a Korean (Daewoo) made
badge engineered Opel Kadett E known as thePassport Optima (which hit Canadian shores in 1988) as well as a selection ofIsuzu SUVs .General Motors Canada changed its branding strategy in 1991, disbanding Passport (the Optima was rebadged asPontiac LeMans ). Isuzu was grouped together withSaab and GM's new, import-fighting Saturn division to form Saturn-Saab-Isuzu dealerships. The Geo brand was introduced in Canada in (model year) 1992, offered atChevrolet -Oldsmobile -Cadillac dealers (who had been selling the Geo brand's products as Chevrolets from 1989 until the brand's introduction). Sales of Geo vehicles were relatively successful, promptingPontiac -Buick -GMC dealers to request GM Canada to provide a lineup of similar "import" vehicles. Asüna was created to fulfill this demand.The Pontiac LeMans model name was dropped altogether in favour of trimline designations, selling as
Asüna SE in base trim hatchbacks and sedans, and as Asüna GT as a higher trim hatchback. The Asüna lineup was rounded out by the Sunfire (a rebadgedIsuzu Impulse ) and Sunrunner (a rebadgedSuzuki Sidekick , taking the GMC Tracker's place in the Pontiac-Buick-GMC lineup).Asüna sales could not match Geo's, and the Asüna brand was eliminated in 1995. The SE/GT and Sunfire were dropped from the GM Canada lineup and Sunrunner was later rebadged as a Pontiac.
List of vehicles
*
Asüna Sunfire (1993)
*Asüna Sunrunner (1992-1995)
* Asüna SE/GT (1993)ee also
*
List of vehicles sold in Canada but not the United States
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