WWBG

WWBG (1470 AM) is one of several Spanish language radio stations in the Greensboro-High Point-Winston Salem, North Carolina area. WTOB, at 1380 AM, airs the same programming.

History of WBIG

In 1925, Jefferson Standard Life Insurance bought WRNC and changed the call letters to WBIG ("We Believe In Greensboro Where Business Is Good."). Among the programs that aired on the station: Arthur Godfrey, Jack Benny, and murder mysteries. In its early days, the station was located in the basement of the O. Henry Hotel. Bluegrass musician Bill Monroe, a resident of the area, was one of the country music performers who played live in the studio. According to former WKEW owner Bill Mitchell, Manoree, the tonic that sponsored Monroe's show, "helped get you going." WBIG also had its own 10-piece orchestra.

For more than 20 years, Bob Poole, the "Duke of Stoneville," was a DJJeri Rowe, "News-Talk Radio Returning to Air - WWBG Resurrects Part of Greensboro's Heritage to Start a News-Talk Station," "Greensboro News & Record", September 14, 1999.] . "The smooth, deep-voiced morning man for the old BIG ... would whistle with his theme song each day and ... went down nice and easy, like a first cup of coffee." Dusty Dunn was a long-time morning host, his sidekick was Buddy Bray, and Jim Pritchett was sports director ["A Familiar Voice Returns - A Local Radio Tradition Is Revived," "Greensboro News & Record", September 19, 1999.] Jeri Rowe, "Dusty Dunn Returns to Greensboro Airwaves," "Greensboro News & Record", October 28, 1999.] .

Lloyd Gordon, the news and programming director, said that Jefferson-Pilot stopped broadcasting in 1986 because WBIG was not making money. Dunn and Ken Karns were among those still working there at the time [Bob Burchette, "Music Is Still First in His Heart," "Greensboro News & Record", November 19, 2006.] .

History of WWBG

On December 9, 1994, Walt Cockerham announced that the former WBIG would return to the air with its old frequency, but the call letters were no longer available [Jim Schlosser, "Radio Revival Planned on Triad Airwaves," "Greensboro News & Record", December 10, 1994.] . during the year after WKEW changed from news/talk, Truth Broadcasting bought several stations in the Greensboro area, including the one that would be called WWBG. Truth Broadcasting planned to do what WKEW had done. This meant news, talk, sports and community affairs relating to Greensboro. On November 1, 1999, Dunn and Bray returned to 1470 AM. Dunn said, "It's like being home. We've got the old morning crew back together."

The news/talk format only lasted until January 1, 2002, because, program director David Albright said, it was not profitable and a number of Spanish-speaking people wanted a radio station of their own. "La Movidita" was already airing on WTOB in Winston-Salem [Jamie Kritzer, "Radio Station WWBG Changing Format," "Greensboro News & Record", December 27, 2001. ] .

In 2003, Truth Broadcasting stopped selling time to La Movidita, which moved to its former home WSGH. Que Pasa moved from WSGH to WWBG and WTOB ["Hispanic Radio Stations Switch Places on Dial," "Greensboro News & Record", March 20, 2003.] .

References

External links

* [http://www.quepasamedia.com/web/content/view/26/53/lang,en/ Que Pasa Media]
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