WTHZ

Infobox Radio station
name = WTHZ


city = Lexington, North Carolina
area = Piedmont Triad
branding = "Magic 94.1"
slogan = "Your Station For The Oldies"
airdate = 1960s|
frequency = 94.1 FM
format = Oldies
power = 100,000 Watts
haat = 309 meters
class = C
facility_id = 15839
coordinates = coord|35|55|2|N|80|17|37|W|type:landmark
callsign_meaning = Triad's HitZ ("Hitz" was the former moniker of the station)
former_callsigns =
owner = Davidson County Broadcasting
licensee =
sister_stations = WLXN-AM
webcast =
website = [http://www.majic941.com/ www.majic941.com]
affiliations =

WTHZ is a Classic Hits/Oldies formatted radio station located in Lexington, North Carolina, serving the Piedmont Triad area of North Carolina, including Winston-Salem, High Point and Greensboro. The Davidson County Broadcasting outlet broadcasts at 94.1 MHz with an ERP of 100 kW.

History

WBUY-FM was begun in the early 1960s by Davidson County Broadcasting as a simulcast partner of their AM station WBUY at 1440 on the dial. By the early 70's separate calls of WLXN were acquired for the FM station but it remained simulcast with WBUY until 1976, when the station would break away from the simulcast at certain times during the day to air Christian programming. WLXN's programming had become largely separate from that of WBUY by late 1983. On January 1, 1984, the Christian programming and WLXN call letters were transferred to the AM station and the WBUY call letters came to the FM, which then initiated a Country format. Later in 1984 WBUY-FM changed call letters to WKOQ "Q-94", and continued the Country format, increasing its power to cover the entire Greensboro-Winston-Salem-High Point market. In 1988Fact|date=August 2008, WKOQ became WWGL ("We Witness God's Love"), a Christian radio station which emphasized Southern gospel music and later Contemporary Christian [August L. Meyland III, "Lexington Man Gives a Lifetime to Gospel Radio," "Greensboro News & Record", July 6, 1990.] [John Railey, "Air Gospel: Christian Radio Broadcasting Enjoys Growing Audiences As More People Look for Spiritual Guidance," "Winston-Salem Journal", August 28, 1999.] . Another signal boost was made several years later when WWGL built a new, taller tower north of Lexington, which it would eventually share with WFDD. [Susan Ladd, "WFDD Tower Extends Public Radio Station's Range," "Greensboro News & Record", September 13, 1994.]

In 2000, the station began calling itself WTHZ "Hitz 94", playing mostly 80s music. The station eventually evolved to a Hot AC format, still using the "Hitz 94" name, with the slogan "The 80s, 90s, and Now."

The station began the Classic Hits/Oldies format in November 2006 after local Entercom Oldies outlet WMQX flipped to Country music. The flip has proven successful for WTHZ.

ignal

Due to its location in Lexington, WTHZ easily covers Statesville, Kannapolis, and Albemarle in addition to the Piedmont Triad region. The signal can be received as far as Burlington, North Carolina to the east; Charlotte, North Carolina to the south; and Hickory, North Carolina to the west.

References

External links

* [http://www.majic941.com/home.php Majic 94.1 WTHZ official website]
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