Lotame

Infobox_Company
company_name = Lotame
company_type = Private
foundation = Columbia, Maryland (2006)
location = Elkridge, Maryland
industry = Online advertising
key_people = Andy Monfried, President
Jeremy Pinkham, Chief Architect
products = Online Advertising
homepage = [http://www.lotame.com/ www.Lotame.com]

Lotame is a New York-based business intelligence service that provides behavioral targeting and web analytics data, via a service it calls "Crowd Control" for Internet advertising network applications. One of the most prominent in its field (as of August, 2008) it has obtained $13 million in a "B round" and $10 million in "A round" venture capital investment.

References

* [http://gigaom.com/2006/11/29/lotame/"Lotame Matches Ads to Social Networkers"] GigaOm 2006-11-29
* [http://blogs.mediapost.com/behavioral_insider/?p=123 "Social Behavior: Targeting Action Over Browsing"] MediaPost 2007-02-16