Subhiksha

Infobox Company
company_name = Subhiksha
company_
company_type = Discount department store
foundation = flagicon|IND Chennai, India (1997)
location =
locations = 1000 stores
key_people = R. Subramaniam
industry = Retail
products =
revenue =
operating_income =
net_income =
num_employees = 25,000
parent =
subsid =
homepage = [http://www.subhiksha.in www.subhiksha.in]
footnotes =

Subhiksha is an Indian retail chain with more than 1400 outlets selling groceries, fruits, vegetables, medicines and mobile phones. It was started and is managed by R Subramaniam, an IIM Ahmedabad alumni. Subhiksha plans to open 1000 outlets by December 2008. [ [http://www.financialexpress.com/news/Subhiksha-to-open-1-000-outlets-by-December/332926/ Subhiksha to open 1,000 outlets by December] ] He also plans to invest Rs.500 crore to increase the number of outlets to 2000 across the country by 2009.

The name "Subhiksha" means prosperity in Sanskrit. It opened its first store in Thiruvanmiyur in Chennai in March, 1997 with an investment of about Rs. 5 lakhs. The retail chain has seen a considerable growth by offering goods at cheaper rates and there by increasing its customer base. It is also dubbed as India's largest retail chain.vision to deliver consistently better value to Indian consumers, has guided Subhiksha to deliver savings to all consumers on each and every item that they need in their daily lives, 365 days a year, without any compromise on quality of goods purchased.

Subhiksha now has the pan Indian presence with stores across Delhi, UP, Punjab, Hariyana, Gujarat, Maharashtra, AP, Karnataka and TN. It has recently commenced operation in Kerala also. Today, it is a multi-locational, professionally managed and vibrant organization. Subhiksha now has even opened Specialised Mobile shops called "Subhiksha Mobile" where mobiles are sold at a discounted price.

References

* [http://www.subhiksha.in Subhiksha Website]
* [http://www.rediff.com/money/2007/feb/05bspec.htm A short profile and interview with R.Subramanian]

External links

* [http://indiaretailbiz.wordpress.com/2006/12/13/subhiksha-to-open-100-stores-in-mumbai-plans-1000-in-india-within-one-year/]
* [http://indiaretailbiz.wordpress.com/2006/11/15/subhiksha-doubling-revenue-and-network-in-six-months-betting-big-on-mobile-phones/]
* [http://www.agencyfaqs.com/news/stories/2007/01/04/16774.html]
* [http://www.hindu.com/2006/07/15/stories/2006071517851900.htm]
* [http://www.chennaibest.com/cityresources/Home_Needs/profiles02.asp]
* [http://economictimes.indiatimes.com/News/News_By_Industry/Services/Retailing/Subhiksha_ties_up_with_vJive_Networks/articleshow/1785276.cms]