- Insolia
Insolia is a component in the design of the
high-heeled shoe designed byNew Hampshire podiatrist Dr. Howard Dananberg. [ [http://web.mit.edu/invent/iow/dananberg.html] ] It reduces the pain associated with wearing high-heeled shoes by adjustingweight distribution back toward the heel through altering the geometry of the insole, rather than with padding.Concept
With ordinary high-heeled shoes, the body weight is concentrated to the
toe s; this can make the wearer uncomfortable. The Insolia design shifts some of this weight back to theheel in an attempt to reduce pain in the feet. The weight shift is accomplished by altering the geometry of the insole.Technology
The original commercial implementation was an insole board that combined the structural elements of a high heel insole board with the patented Insolia contours. In early 2005, HBN Shoe developed the current implementation: an insole supplement that modifies a traditional high heel to give it the Insolia weight shifting geometry. This implementation is protected in the EU by one issued patent and other patents are pending in the US, the EU, and elsewhere. Insolia now also markets an after-market version that can be easily installed in shoes by consumers via its website.
Marketing
The consumer version of the Insolia Insertis being carried by a variety of retailers. [ [http://insolia.com/get-insolia.html] ]
The
technology is also marketed inCanada ,China ,Czech Republic ,France ,Germany ,Hong Kong ,Italy ,Japan ,Spain ,Switzerland , and theUnited Kingdom .Early in 2005, Insolia reported that
Qantas , a majorAustralia n airline, had chosen shoes containing the Insolia component as necessaryfootwear for its 7,000flight attendant s.References
External links
* [http://www.insolia.com Insolia (Official Website)]
* [http://www.google.com/patents?vid=USPAT5782015&id=g90AAAAAEBAJ&printsec=abstract&zoom=4&dq=5782015 U.S. Patent 5,782,015]
* [http://www.prnewswire.com/cgi-bin/stories.pl?ACCT=NWCNFAS.story&STORY=/www/story/02-07-2005/0002983798 "Insolia(R) Surpasses 1 Million in Sales and Solidifies Global Position"]7 February 2005
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