Jack Trout

Jack Trout

Jack Trout is an owner of Trout & Partners, a consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory.

Bibliography

* Jack Trout
** "Jack Trout on Strategy" — New York. McGraw-Hill. March 2004.
**"A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius" — New York. John Wiley & Sons. Nov 2002.
**"Big Brands. Big Trouble: Lessons Learned the Hard Way" — New York. John Wiley & Sons. 2001.
* Jack Trout with Steve Rivkin
**"Differentiate or Die" — New York. John Wiley & Sons. 2000.
**"The New Positioning" — New York. McGraw-Hill. 1996.
**"The Power of Simplicity" — New York. McGraw-Hill. Nov. 1998.
* Jack Trout with Al Ries
**"Positioning: The Battle for Your Mind" — New York. McGraw-Hill. 1981.
**"Marketing Warfare" — New York. McGraw-Hill. 1986.
**"Bottom-Up Marketing" — New York. McGraw-Hill. 1989.
**"The 22 Immutable Laws of Marketing" — New York. Harper Collins. 1993.


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  • Jack Trout — ist ein US amerikanischer Unternehmer und Eigentümer des strategischen Marketingbüros Trout Partners. Trout führt das Unternehmen zusammen mit Al Ries, dem Gründer und Pionier der Positionierungstheorie. Trout startete seine Karriere in der… …   Deutsch Wikipedia

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  • Trout Fishing in America — by Richard Brautigan (1967)    The best known work of Richard Brautigan, Trout Fishing in America is often considered the novel that best captures the zeitgeist of the social, cultural, and political change that was centered in San Francisco,… …   Encyclopedia of Beat Literature

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