Wonderbra Women

Wonderbra Women

"Wonderbra Women" were women who were recruited by the Sara Lee Company in 1994 when they reintroduced the iconic and highly successful Wonderbra push-up, plunge bra to the United States. It was thought that having an international group of exciting women models to act as spokespersons who they called "spokesmodels" would greatly enhance their marketing strategy. The brand marketing continues to use this tactic in their advertising mix.

Wonderbra Spokesmodels

*US Campaigns
** "One and Only Wonderbra" (May 9, 1994 - ) Eva Herzigova, Czech
** (1995 - ) Madison Michele, US
** (1997 - ) Sarah O'Hare, Australian
** "Three Degrees of Wonder" (2000 - ) Magdalena Wróbel, Polish
** (2003 - ) Nadja Auermann, German
** Wonderbra 10th Anniversary (2004 - ) Maja Latinović, Serbian

*UK Campaigns
**"Hello Boys" (1994 - ) Eva Herzigova, Czech
**"Necklines - come on down!" (2002 - 2006) Inna Zobova, Russian
**"Who says a woman can't get pleasure from something soft?" Sophie Anderton, British
** (1998 - 2000) Adriana Sklenaříková,


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