Situation analysis

Situation analysis

Situation analysis is a marketing term, and involves evaluating the situation and trends in a particular company's market. Situation analysis is often called the "three c's", which refers to the three major elements that must be studied:
* Customers
* Costs
* Competition

The number of "c's" is sometimes extended to four, five, or even six, with "Collaboration", "Company", and "Competitive advantage".

ee also

* Marketing mix

References

* [http://www.netmba.com/marketing/situation/ Business Knowledge Center]
* [http://www.toolkit.cch.com/text/P03_8020.asp Business-Owner's Toolkit]


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  • analysis — noun ADJECTIVE ▪ careful, close, comprehensive, detailed, in depth, serious, systematic, thorough ▪ brief ▪ …   Collocations dictionary

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